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IDeaS Revenue Optimization Names Michael Bromme Vice President of Sales - Americas
IDeaS Expands its Executive Team
11 February 2004

MINNEAPOLIS, IDeaS, the leading provider of hospitality revenue optimization solutions and one of America's fastest growing technology companies, has named Michael Bromme Vice President of Sales - Americas, adding to their executive team of hospitality industry veterans.

As Vice President of Sales for IDeaS Americas territory, Mr. Bromme will be responsible for leading continued sales growth in the Americas. In his new role, Mr. Bromme brings demonstrated revenue management and enterprise software sales expertise from multiple industries including Retail, Insurance, Banking and Transportation.

Most recently, Mr. Bromme was the Vice President of Sales for Spotlight Solutions, a Revenue Optimization solutions provider for the retail industry. Under his leadership, Spotlight experienced exponential revenue growth, which led to the successful sale of the company to Profit Logic, Inc. Mr. Bromme has also held various sales management, sales and business development roles with Retek, , MicroStrategy and Tandem Computer Company.

"Michael has an excellent background and successful track record in selling value based Revenue Optimization Solutions," said Joseph Martino, Senior Vice President of IDeaS. "Michael will accelerate our leadership position within the Americas and is a valuable addition to our senior leadership team."

"I am excited to work with a company that is providing 'next generation' Revenue Optimization Solutions today," said Bromme. "The Hospitality market is evolving under significant market pressure and technology changes. IDeaS delivers a low risk, high return solution to the Hospitality marketplace."

About IDeaS - Integrated Decisions and Systems, Inc. (IDeaS) is the leading provider of pricing and revenue optimization solutions that deliver measurable revenue increases. IDeaS enterprise software solutions create compelling value: Guaranteed revenue increases, increased profit margins and enhanced asset valuations.

IDeaS primary market focus is the global hospitality industry. The Company's clients include some of the most-prestigious companies in the world, including InterContinental Hotels Group, Hyatt International, Hilton International, Mandarin Oriental Hotel Group, Shangri-La, Kempinski Hotels & Resorts, Conrad Hotels, Universal Orlando, The Venetian Resort Hotel Casino, Vail Resorts and Gaylord Entertainment properties, such as Gaylord Opryland.

Headquartered in Minneapolis, Minnesota, IDeaS maintains global technology, support and sales offices in North America, the United Kingdom, Europe, Australia and Asia. For more information, visit or call +1 952 698 4200.

Contact
Sara Lefrooth
Phone: 952-698-4200
Fax: 952-698-4299
Email: slefrooth@ideas.com

Organization
IDeaS a SAS company
https://ideas.com
8500 Normandale Lake Boulevard, Suite 1200
USA - Minneapolis, MN 55437
Phone: (952) 698-4200
Email: info@ideas.com

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