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Travelodge Australia Rolls Out IDeaS Revenue Optimization Solution
IDeaS Presence in Australia Market Continues
27 January 2004

MINNEAPOLIS, MN - IDeaS, the leading provider of hospitality revenue optimization solutions and one of America's fastest growing technology companies, announced today the roll-out of IDeaS Revenue Optimization Solution to select lodges in the Travelodge Australia portfolio. Travelodge Hotels Australia will be utilizing IDeaS centralized ASP solution. This solution allows Travelodge Hotels Australia the ability to manage revenue optimization for each Hotel centrally from their headquarters located in Sydney. Travelodge Hotels Australia piloted IDeaS Revenue Optimization Solution at their major Sydney city property and expects to complete the rollout to additional Hotels by April 2004.

"We were extremely pleased with the results from our pilot installation with IDeaS at our Sydney property," commented Michelle Cowley, Revenue Manager, Travelodge Hotels Australia. "We look forward to favorable benefits from IDeaS at our other Hotels as we continue the rollout."

"Traditionally, revenue optimization has only been used by four and five star luxury hotels with the means and resources to successfully implement this type of software in their hotel," remarked Grahame Tate, Managing Direction of IDeaS Asia Pacific. "IDeaS ASP solution provides a highly flexible solution to a wider range of individual hotels and hotel chains that allows them to realize the benefits of revenue optimization in their business environment."

IDeaS Revenue Optimization will be exhibiting at HOFEX 2004 at the Hong Kong Exhibition and Convention Centre in Hall 1, February 10-13, 2004. Come visit us and see why Travelodge Australia and others have selected IDeaS as their revenue optimization partner.

About Travelodge Australia - Travelodge Hotels Australia has been synonymous for decades with offering excellent value for money in hotel accommodation. The resurgence of the new generation Travelodge Hotels in Australia commenced in December 1998. Since then seven more hotels have opened on the eastern seaboard of Australia including Sydney, Brisbane and Melbourne.

The Hotels have a balanced mix from general leisure (domestic and international), business, government, sports and other group segments. Tariffs are tailored to these different markets and to the seasonality of the different hotel locations.

Travelodge rooms are simple and fresh in design featuring kitchenette facilities with microwave and fridge. Working/dining table with computer data points and voice mail on guestroom telephones. Large television screens with remote control, movie channels and electronic door locks for guest security.

Travelodge Hotels in Australia own and operate all of their hotels and have centralized the running of operations into their headquarters in Sydney. Reservations, Sales, Marketing, Finance, Purchasing and Asset Management are controlled by a centralized executive team allowing them to take advantage of economies of scale, simplified operations and quicker response times.

About IDeaS - Integrated Decisions and Systems, Inc. (IDeaS) is the leading provider of pricing and revenue optimization solutions that deliver measurable revenue increases. IDeaS enterprise software solutions create compelling value: Guaranteed revenue increases, increased profit margins and enhanced asset valuations.

IDeaS primary market focus is the global hospitality industry. The Company's clients include some of the most-prestigious companies in the world, including InterContinental Hotels Group, Hyatt International, Hilton International, Mandarin Oriental Hotel Group, Shangri-La, Kempinski Hotels & Resorts, Conrad Hotels, Universal Orlando, The Venetian Resort Hotel Casino, Vail Resorts and Gaylord Entertainment properties, such as Gaylord Opryland.

Headquartered in Minneapolis, Minnesota, IDeaS maintains global technology, support and sales offices in North America, the United Kingdom, Europe, Australia and Asia. For more information, visit or call +1 952 698 4200.

Contact
Sara Lefrooth
Phone: 952-698-4200
Fax: 952-698-4299
Email: slefrooth@ideas.com

Organization
IDeaS a SAS company
https://ideas.com
8500 Normandale Lake Boulevard, Suite 1200
USA - Minneapolis, MN 55437
Phone: (952) 698-4200
Email: info@ideas.com

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