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IDeaS Revenue Optimization Forms Strategic Partnership With NEC
IDeaS Fortifies Its Leading Position in the Japanese Hospitality Market
20 January 2004

MINNEAPOLIS, IDeaS, the leading provider of hospitality revenue optimization solutions and one of America's fastest growing technology companies, announced today that they have formed a strategic partnership with NEC of Japan. NEC will host and re-sell IDeaS V5 ASP Revenue Optimization Solution to their extensive client base in Japan. With this partnership, IDeaS becomes the exclusive provider of revenue optimization to NEC's client base through an integration between IDeaS V5 and NEC's NEHOPS property management system. NEC will host IDeaS V5 ASP solution, which utilizes the very latest in native web technologies, at the NEC data center located in Japan.

"In our search for a revenue optimization provider, we found a long-term partner that shares NEC's reputation for providing outstanding solutions," commented Yasukazu Itakura, Sales Manager, NEC Hospitality Division. "Incorporating IDeaS Revenue Optimization Solution into our suite of hospitality solutions was the next logical step in ensuring a best of breed approach with every solution we provide to our valued clients. Hosting it locally in Japan was the obvious choice."

"The decision to partner with NEC was easy," commented Ed Booth, President and CEO of IDeaS. "NEC is the acknowledged leader in providing solutions to Japan's hotel market. They have a great track record with hosting and distributing other hospitality solutions." He added, "NEC also hosts the Pegasus CRS, another IDeaS integration partner, so this really is a win-win situation."

IDeaS Revenue Optimization will be exhibiting at HOFEX 2004 at the Hong Kong Exhibition and Convention Centre in Hall 1, February 10-13, 2004. Come visit us and see why NEC and others have selected IDeaS as their revenue optimization partner.

About NEC Corporation - NEC Corporation [NASDAQ: NIPNY] is one of the world's leading providers of Internet, broadband network and enterprise business solutions dedicated to meeting the specialized needs of its diverse and global base of customers. Ranked as one of the world's top patent-producing companies, NEC delivers tailored solutions in the key fields of computer, networking and electron devices, by integrating its technical strengths in IT and Networks, and by providing advanced semiconductor solutions through NEC Electronics Corporation. The NEC Group employs more than 140,000 people worldwide and had net sales of approximately $40 billion in the fiscal year ended March 2003. For additional information, please visit the NEC home page at: www.nec.com

About IDeaS - Integrated Decisions and Systems, Inc. (IDeaS) is the leading provider of pricing and revenue optimization solutions that deliver measurable revenue increases. IDeaS enterprise software solutions create compelling value: Guaranteed revenue increases, increased profit margins and enhanced asset valuations.

IDeaS primary market focus is the global hospitality industry. The Company's clients include some of the most-prestigious companies in the world, including InterContinental Hotels Group, Hyatt International, Hilton International, Mandarin Oriental Hotel Group, Shangri-La, Kempinski Hotels & Resorts, Conrad Hotels, Universal Orlando, The Venetian Resort Hotel Casino, Vail Resorts and Gaylord Entertainment properties, such as Gaylord Opryland.

Headquartered in Minneapolis, Minnesota, IDeaS maintains global technology, support and sales offices in North America, the United Kingdom, Europe, Australia and Asia. For more information, visit or call +1 952 698 4200.

Contact
Sara Lefrooth
Phone: 952-698-4200
Fax: 952-698-4299
Email: slefrooth@ideas.com

Organization
IDeaS a SAS company
https://ideas.com
8500 Normandale Lake Boulevard, Suite 1200
USA - Minneapolis, MN 55437
Phone: (952) 698-4200
Email: info@ideas.com

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