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Hesperia Hotels to Implement IDeaS Revenue Optimization Solution in a Central Environment
Spanish Hotel Chain Selects IDeaS ASP Solution
1 December 2003

MINNEAPOLIS, IDeaS, the leading provider of revenue optimization solutions, announced today that it has signed an agreement with, Spanish based, Hesperia Hotels to provide its automated Revenue Optimization Solution to a variety of Hesperia Hotels. The implementation will begin with the installation of IDeaS in two of Hesperia's key hotels, the Hesperia Madrid, a member of the Leading Hotels of the World, and the Hesperia Sant Just located in Barcelona. The rollout to additional Hesperia properties is expected to continue through 2004 and 2005. For this project, the first of its kind in the Spanish market, IDeaS is integrating with Simhotel, Hesperia's central PMS, developed by Spain -- a worldwide partner of SAP.

"When we began looking at revenue optimization solutions available in the market we wanted a centralized solution that could accommodate not only our revenue strategy but our portfolio of 42 hotels as well, and IDeaS was able to provide that," commented Rufino Perez, Director of Systems for Hesperia Hotels. "We are delighted to be one of the first hotel chains in the Spanish market to start such a project. Revenue optimization has been very successful in many markets and destinations throughout the world, and we have no doubts that the installation of IDeaS Revenue Optimization Solution will be a huge success for Hesperia Hotels as well." He added, "Selecting IDeaS as our revenue optimization partner is proof of Hesperia's commitment to be the leaders in the Spanish hotel market by selecting the best, cutting edge technology solutions available in the market."

Fabian Specht, Director of Business Development and Distribution for IDeaS commented, "IDeaS is thrilled with Hesperia Hotels' decision to implement our latest ASP Revenue Optimization Solution and we look forward to delivering the results clients expect when they partner with IDeaS." He added, "The Spanish hotel market has been slower than others in adapting automated revenue optimization systems into their hotel culture. We believe this will be a big step forward with Hesperia leading the way."

About Hesperia Hotels - Hesperia is one of the leading Spanish hotel groups with its head office located in Barcelona, Spain. Hesperia owns and manages over 36 hotels, located primarily in Spain with 4 additional hotels in Venezuela and 1 in Brussels. Hesperia Hotels has major expansion plans that include introducing at least one hotel in every major European destination city. For more information, visit .

About CCS - CCS is an IT and communications sector Service Company dedicated to software engineering and the development of cutting edge management solutions. The experience gained during 40 years in the IT and communications field have allowed CCS to gain a unique position in the market. This position translates to a global solution, with the objective of improving business procedures for our customers. CCS provides whatever item needed for the information systems of your company: hardware (physical installation, local networks, communications), software (standard and tailor made applications, tools for productivity and collaboration, operative systems, databases), installation services and adaptation to customer requirements, training, tutoring, hardware and software support and maintenance. Simhotel is the worldwide SAP solution for hospitality market and it is the most competitive, integrated management solution. It covers the information processing and management needs for different operational areas of hotels and hotel chains. The business processes supported by Simhotel are based on combined management of Front and Back office. As a single product, it benefits from cost reductions, minimum installation times and total adaptability and configurability. As a global solution it eliminates the risk of potential format and data transfer incompatibility. With Simhotel Front and Back office work together for your customer. For more information please visit .

About IDeaS - Integrated Decisions and Systems, Inc. (IDeaS) is the leading provider of pricing and revenue optimization solutions that deliver measurable revenue increases. IDeaS enterprise software solutions create compelling value: Guaranteed revenue increases, increased profit margins and enhanced asset valuations. IDeaS primary market focus is the global hospitality industry. The Company's clients include some of the most-prestigious companies in the world, including InterContinental Hotels Group, Hyatt International, Hilton International, Mandarin Oriental Hotel Group, Shangri-La, Kempinski Hotels & Resorts, Conrad Hotels, Universal Orlando, The Venetian Resort Hotel Casino, Vail Resorts and Gaylord Entertainment properties, such as Gaylord Opryland. Headquartered in Minneapolis, Minnesota, IDeaS maintains global technology, support and sales offices in North America, the United Kingdom, Europe, Australia and Asia. For more information, visit or call +1 952 698 4200.

Contact
Sara Lefrooth
Phone: 952-698-4200
Fax: 952-698-4299
Email: slefrooth@ideas.com

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IDeaS a SAS company
https://ideas.com
8500 Normandale Lake Boulevard, Suite 1200
USA - Minneapolis, MN 55437
Phone: (952) 698-4200
Email: info@ideas.com

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