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IDeaS Revenue Optimization Wins the Tekne Award for IT Software
IDeaS recognized in Tekne Awards for Technology Innovation
24 October 2003

MINNEAPOLIS, MN - IDeaS, the leading provider of hospitality revenue optimization solutions and one of America's fastest growing technology companies, has been awarded first place in the 2003 Tekne Awards for IT Software, Communications and Infrastructure, Minnesota's annual technology awards program that recognizes individuals and companies that lead in the innovation, development, commercialization and management of technology.

The Minnesota High Tech Association (MHTA) and Minnesota Technology, Inc. (MTI), in partnership with Medical Alley, MNBIO and Minnesota Project Innovation, join together in this collaborative effort.

"IDeaS has been recognized in three recent awards as one of the fastest growing companies overall and within hi-tech segment in Minnesota, and as one of the fastest growing hi-tech companies in the U.S. However, in my mind, the Tekne Award is most significant," said Ed Booth, CEO of IDeaS. He added, "A group of technology experts and business leaders have looked over the field and selected IDeaS. The key theme for the Tekne awards this year was innovation. Rather than being defeated by a difficult world situation and marketplace, IDeaS has been steadfast and unwavering to our commitment to always do everything in our power to deliver benefits to our clients while, at the same time, re-inventing ourselves for now and the future on a worldwide scale. Our ability to successfully work our way through this difficult period is particularly extraordinary, as many companies did not make it and our business and our markets were hit harder than most."

"The MHTA commends IDeaS for being recognized as one of the leading innovative companies in Minnesota," said Kate Rubin, President of the Minnesota High Tech Association. "We are proud to honor IDeaS as a 2003 Tekne Award recipient. Only those who have demonstrated outstanding innovation and leadership earn this recognition."

Dr. James Bensen, Chair of the Board of Directors for Minnesota Technology, Inc. adds, "These Tekne Award recipients are the best at what they do. Our state is privileged to have many terrific companies, but to be named a Tekne Award recipient is very special. With companies like IDeaS, it's no wonder that Minnesota continues to be a great place to do business."

The fourth annual Tekne Awards were held on Thursday, October 23, 2003, at the Minneapolis Convention Center with special guest speaker, Governor Tim Pawlenty. Sixteen recipients were named in 15 categories. A list of all recipients and categories can be found at . The 2003 Tekne Award recipients represent technology innovators who have made lasting contributions to enhancing the quality of life and competitiveness of Minnesota.

About MTI - Minnesota Technology, Inc. (MTI) is recognized as a leading provider of technology information and strategic consulting services for manufacturers, technology businesses, and communities throughout Minnesota and the Midwest region. MTI combines strategic advice and information with technology to meet its customer's quality, productivity, and profitability goals. MTI has a 10-year return on investment track record of adding more than $800 million to the bottom lines of 4,500 small to medium-sized Greater Minnesota companies. For more information visit .

About MHTA - The Minnesota High Tech Association accelerates the growth, success and sustainability of Minnesota's technology-based economy through public policy advocacy, member collaboration and education, and community outreach. MHTA is the only membership organization that represents Minnesota's entire technology-based economy. MHTA members include organizations of every size - involved in virtually every aspect of technology creation, production, application and education in Minnesota. MHTA works in partnership with AeA, which represents Minnesota's technology organizations nationally. More information on the MHTA can be found at .

About IDeaS, Inc. - Integrated Decisions and Systems Inc. (IDeaS) is a leading provider of pricing and revenue optimization solutions that deliver measurable revenue increases. IDeaS enterprise software solutions produce automated decisions that create compelling value: Guaranteed revenue increases, increased profit margins and enhanced asset valuations. IDeaS primary market focus is the global hospitality industry. The Company's clients include some of the most-prestigious companies in the world, including Six Continents Hotels, Inc., Hyatt International, Hilton International, Mandarin Oriental Hotel Group, Shangri-La, Kempinski Hotels & Resorts, Conrad Hotels, Universal Orlando, The Venetian Resort Hotel Casino, Vail Resorts and Gaylord Entertainment properties, such as Gaylord Opryland, as well as Destination Hotels & Resorts. Headquartered in Minneapolis, Minn., IDeaS maintains global technology, support and sales offices in North America, the United Kingdom, Europe, Australia and Asia. For more information, visit or call +1 952.698.4200.

Contact
Sara Lefrooth
Phone: 952-698-4200
Fax: 952-698-4299
Email: slefrooth@ideas.com

Organization
IDeaS a SAS company
https://ideas.com
8500 Normandale Lake Boulevard, Suite 1200
USA - Minneapolis, MN 55437
Phone: (952) 698-4200
Email: info@ideas.com

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