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Jumeirah International Installs IDeaS Revenue Optimization Solution in Fourth Dubai Property
Luxury Hospitality Group Continues Rollout of IDeaS
12 October 2003

MINNEAPOLIS, IDeaS, the leading provider of hospitality revenue optimization solutions and one of America's fastest growing technology companies, announced today that Dubai-based luxury hospitality group, Jumeirah International, has completed the installation of IDeaS at their Mina A' Salam property, as part of an ongoing IDeaS rollout.

"The demand for IDeaS Revenue Optimization Solution throughout the Middle East has further proved that revenue management is a necessity," comments Uli Pillau, Managing Director of IDeaS in Europe, Africa and Middle East. "The installation of IDeaS in Jumeirah International's newest portfolio addition, Mina A' Salam, has established IDeaS as the yardstick that all other revenue optimization systems are judged by."

Mina A' Salam, the gateway to Madinat Jumeirah, The Arabian Resort - Dubai, is located adjacent to Jumeirah's flagship properties, Burj Al Arab and The Jumeirah Beach Hotel, off the coast of the Gulf of Arabia. Madinat Jumeirah, a 5-star resort, was designed in a distinctive Arabian style directly on the beach. Madinat Jumeirah offers a unique way of transporting guests around its expansive grounds by using a network of waterways and traditional water taxis (abra's) boats.

About Jumeirah International - Jumeirah International operates some of the world's most impressive hotel and leisure facilities including Burj Al Arab, The Jumeirah Beach Hotel, the Jumeirah Beach Club, The World Trade Centre Hotel Dubai, Emirates Towers, The Lowndes Hotel and The Carlton Tower in London. Hotels within the group have won numerous international awards and Jumeirah International is regarded as a leader in the travel and hospitality industry sector.

Integrated Decisions and Systems Inc. (IDeaS) is the leading provider of pricing and revenue optimization solutions that deliver measurable revenue increases. IDeaS enterprise software solutions create compelling value: Guaranteed revenue increases, increased profit margins and enhanced asset valuations. IDeaS primary market focus is the global hospitality industry. The Company's clients include some of the most-prestigious companies in the world, including InterContinental Hotels Group, Hyatt International, Hilton International, Mandarin Oriental Hotel Group, Shangri-La, Kempinski Hotels & Resorts, Conrad Hotels, Universal Orlando, The Venetian Resort Hotel Casino, Vail Resorts and Gaylord Entertainment properties, such as Gaylord Opryland. Headquartered in Minneapolis, Minnesota, IDeaS maintains global technology, support and sales offices in North America, the United Kingdom, Europe, Australia and Asia. For more information, visit or call +1 952 698 4200.

Contact
Sara Lefrooth
Phone: 952-698-4200
Fax: 952-698-4299
Email: slefrooth@ideas.com

Organization
IDeaS a SAS company
https://ideas.com
8500 Normandale Lake Boulevard, Suite 1200
USA - Minneapolis, MN 55437
Phone: (952) 698-4200
Email: info@ideas.com

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