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IDeaS Expands Hospitality Market Approach - New Consulting, Products and Services Signal Solutions Approach for IDeaS
12 June 2003

MINNEAPOLIS, MN - IDeaS, the leading provider of hospitality revenue management solutions and one of America's fastest growing technology companies, announced today that the company is expanding its consulting, deploying a new generation of products and offering enhanced services to clients, all designed to bring the best possible Revenue Optimization Solution to each and every hotel and group.

"The hospitality market has experienced increased volatility and rate of change over the past two years with 9/11, the War in Iraq and SARS, all compounded by an economic downturn, a powerful growth trend in Internet bookings and changing business and leisure travel patterns," said Ed Booth, CEO of IDeaS. He added, "One clear consequence is that having the capability to optimize revenue in a dynamically changing environment is a universal problem for all hotels. Revenue Optimization capability is mission critical and no longer a 'nice to have'."

A client-centric focus is the core of IDeaS expanded consulting, services and solutions. The consulting group continues to work with every type and size hotel, group and chain to design and execute a game plan to gain control over their business and proactively optimize revenue. A new 5th generation product suite, IDeaS V5, features a new generation of self-adjusting forecasting, dynamic pricing, Internet channel management and increased revenue guarantees. IDeaS V5 comes in property-based, large-scale, client/server "Enterprise" form and in quick and simple "Internet" ASP form, with training, implementation, pricing and operations all tuned to client requirements. Services feature pro-active Service Level Reporting and will include ongoing benefits measurement to ensure that clients are consistently optimizing their revenue in a volatile market.

About IDeaS, Inc. - Integrated Decisions and Systems Inc. (IDeaS) is a leading provider of pricing and revenue optimization solutions that deliver measurable revenue increases. IDeaS enterprise software solutions produce automated decisions that create compelling value: Guaranteed revenue increases, increased profit margins and enhanced asset valuations. IDeaS primary market focus is the global hospitality industry. The Company's clients include some of the most-prestigious companies in the world, including Six Continents Hotels, Inc., Hyatt International, Hilton International, Mandarin Oriental Hotel Group, Shangri-La, Kempinski Hotels & Resorts, Conrad Hotels, Universal Orlando, The Venetian Resort Hotel Casino, Vail Resorts and Gaylord Entertainment properties, such as Gaylord Opryland, as well as Destination Hotels & Resorts. Headquartered in Minneapolis, Minn., IDeaS maintains global technology, support and sales offices in North America, the United Kingdom, Europe, Australia and Asia. For more information, visit or call +1 952.698.4200.

Contact
Sara Lefrooth
Phone: 952-698-4200
Fax: 952-698-4299
Email: slefrooth@ideas.com

Organization
IDeaS a SAS company
https://ideas.com
8500 Normandale Lake Boulevard, Suite 1200
USA - Minneapolis, MN 55437
Phone: (952) 698-4200
Email: info@ideas.com

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