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Observatory Hotel Sydney Selects IDeaS Revenue Optimization
Observatory Hotel Sydney selects IDeaS over Competitor for superior functionality, quality of service and measurable financial results
11 May 2003

MINNEAPOLIS, MN - IDeaS, Inc., a leading provider of revenue optimization solutions and one of America's fastest growing technology companies announced today that the company has been selected by The Observatory Hotel Sydney, part of the famous Orient Express Hotel Company, as their preferred Revenue Optimization partner.

Scott Downes, Regional Finance Director Orient Express Hotels, explains "The IDeaS Revenue Optimization Solution provides us with the functionality we need at The Observatory Hotel. Their local presence in Australia as well IDeaS being a specialist Revenue Optimization Company had a large influence in our decision. We are going through a significant technology upgrade and have also selected the OPERA PMS to which IDeaS interfaces. With these two systems combined, we look forward to significant improvements all round".

Grahame Tate, Managing Director of Asia Pacific for IDeaS Revenue Optimization said "Its great to have the Observatory Hotel join our group of delighted clients. The Observatory is an icon in Sydney and we look forward to working closely with the team there on this important project. The Hotel completed a significant amount of due diligence and their best of breed approach validates the importance of Revenue Optimization as a specialized field."

About Observatory Hotel Sydney - Superbly located near Sydney's historic Rocks and central business district, The Observatory Hotel is the ideal base from which to explore Australia's most vibrant city. The hotel, which has won almost every prestigious domestic and international award, offers guests the highest standards in accommodation, cuisine and service. In every detail the hotel is designed to put guests at ease and to offer a relaxed, comfortable atmosphere for both business and pleasure.

About Orient-Express Hotels - Orient-Express Hotels Ltd. owns or part-owns, and manages, 41 leisure properties in 17 countries. Thirty are hotels ranging across five continents, from the Hotel Cipriani in Venice to the Mount Nelson in Cape Town, the Copacabana Palace in Rio de Janeiro to The Observatory in Sydney, and to Charleston Place in Charleston, SC. Restaurants include '21' Club in New York, the Manoir aux Quat'Saisons in Oxfordshire, England and Harry's Bar (a private club) in London. Five tourist trains include the legendary Venice Simplon - Orient-Express in Europe, the Eastern & Oriental Express in Asia and the Great South Pacific Express in Australia. The company also part-owns and manages PeruRail in Peru, which operates the Cuzco-Machu Picchu train service used by nearly every tourist to Peru (there are no roads to the famous Inca ruins and otherwise it is a four-day hike). The MV Road To Mandalay provides luxury cruises on the Irrawaddy River in Burma.

About IDeaS, Inc. - Integrated Decisions and Systems Inc. (IDeaS) is a leading provider of pricing and revenue optimization solutions that deliver measurable revenue increases. IDeaS enterprise software solutions produce automated decisions that create compelling value: Guaranteed revenue increases, increased profit margins and enhanced asset valuations. IDeaS primary market focus is the global hospitality industry. The Company's clients include some of the most-prestigious companies in the world, including Six Continents Hotels, Inc., Hyatt International, Hilton International, Mandarin Oriental Hotel Group, Shangri-La, Kempinski Hotels & Resorts, Conrad Hotels, Universal Orlando, The Venetian Resort Hotel Casino, Vail Resorts and Gaylord Entertainment properties, such as Gaylord Opryland, as well as Destination Hotels & Resorts. Headquartered in Minneapolis, Minn., IDeaS maintains global technology, support and sales offices in North America, the United Kingdom, Europe, Australia and Asia. For more information, visit or call +1 952.698.4200.

Contact
Sara Lefrooth
Phone: 952-698-4200
Fax: 952-698-4299
Email: slefrooth@ideas.com

Organization
IDeaS a SAS company
https://ideas.com
8500 Normandale Lake Boulevard, Suite 1200
USA - Minneapolis, MN 55437
Phone: (952) 698-4200
Email: info@ideas.com

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