Hotel Technology Next Generation

"With IDeaS, we have a true automated, centralized revenue management solution. We also have the key benefit of synchronizing room availability and pricing for all of our voice, GDS and Internet distribution channels, said Dennis Quinn, Senior Director of Revenue Management for Universal Orlando Resort. "IDeaS automated revenue management solution allows us to immediately respond to market conditions and large group fluctuations, without the several days delays typically encountered with recommendation systems."

"The ability to deploy a consistent revenue management strategy across channels is the first step in gaining control," said Ed Booth, CEO and president of IDeaS, Inc. "IDeaS is excited

to be on the forefront of solving one of the most vexing problems hotels face today—automated distribution channel management. We are pleased that its centralized solution delivers measurable financial and operational results to Universal Orlando Resort." He added, "By teaming with Pegasus Solutions we are able to deploy fully-integrated centralized solutions and distribution channel management."

"Implementing a centralized revenue management solution was a key part of our revenue strategy for the new properties completed and planned for construction at Universal Orlando," Quinn added. "We understood early on that superior revenue management capabilities would have an immediate impact on revenues, delivering to us not only a superior rate in the marketplace, but also higher occupancy levels and continuity in the marketplace. We are pleased with our decision to implement IDeaS Revenue Management Solution and believe these efforts are paying off for us now."

Pegasus' Senior Vice President of Reservation Services Kevin Short commented, "We are pleased to be part of the teaming of two of the industry's leading technology solutions at Universal Orlando Resort. The powerful combination of IDeaS RMS and Pegasus' RezView CRS has served to further endorse the emerging strategy for centralized inventory and rate management. With the IDeaS/Pegasus solution, Universal Orlando Resort has been able to achieve continuity of revenue management strategy across all of their voice and electronic sales channels," Short said.

To deploy this centralized solution, IDeaS teamed with Pegasus Solutions, Inc. [NASDAQ: PEGS] to develop an advanced interface between IDeaS' revenue management solution (RMS) and the Pegasus RezView central reservations system (CRS), which Universal uses on an application service provider (ASP) basis. All reservations for Universal Orlando Resort are made in the RezView CRS, and data from the CRS is fed directly through a robust two-way interface to IDeaS e-yieldTM RMS, which then updates its forecast and automated decisions with the latest booking information and delivers the updated controls directly back to the CRS' inventory and rate mechanics in RezView.

The seamless application of RMS at a centralized level allows Universal to access information and strategically manage their entire inventory of hotel rooms for their multiple properties through a single user interface. It enables Universal's management team to focus their attention where it can have the greatest financial impact and Universal to achieve optimum rates by providing reservation agents with real-time booking decisions directly in the CRS. Implementing a unique and corporate central view of revenue management has proven to provide Universal Orlando the platform for superior competitive performance.

About IDeaS, Inc. - Integrated Decisions and Systems Inc. (IDeaS) is a leading provider of pricing and revenue management solutions that deliver measurable revenue increases. IDeaS' enterprise software solutions produce automated decisions that create compelling value: Guaranteed revenue increases, increased profit margins and enhanced asset valuations. IDeaS' primary market focus is the global hospitality industry, where it is aggressively expanding. The Company's clients include some of the most-prestigious companies in the world, including Six Continents, Hyatt International, Hilton International, Mandarin Oriental, Shangri-La, Kempinski Hotels & Resorts, Conrad Hotels, Universal Orlando, The Venetian Resort & Casino, Vail Resorts and Gaylord Entertainment properties, such as Opryland as well as Destination Hotels & Resorts. Headquartered in Minneapolis, Minn., IDeaS maintains global technology, support and sales offices in North America, the United Kingdom, Europe, Australia and Asia. for more information.

About Pegasus Solutions, Inc. - Dallas-based Pegasus Solutions, Inc. (www.pegs.com) is a leading global provider of hotel reservation technologies. Its services include central reservations systems (CRS); electronic distribution services that connect more than 44,000 hotels to the Internet and to the global distribution systems (GDS); travel agent commission processing and merchant model payment services; the Utell marketing and reservation representation service (www.Utell.com); and PegasusCentralTM, a Web-based enterprise solution with property management applications. Pegasus' customers comprise tens of thousands of travel agencies around the world, including the top 10 largest U.S.-based travel agencies1; more than 48,000 hotel properties around the globe, including all of the 50 largest hotel brands in the world based on total number of guest rooms2; and thousands of Web sites/services have their hotel reservations Powered by Pegasus™. In addition to its corporate headquarters in Dallas, Pegasus has 20 offices in 11 countries, including regional hubs in Phoenix, London and Singapore. The company's stock is traded on the Nasdaq National Market under the symbol PEGS.

Organization
IDeaS a SAS company
https://ideas.com
8500 Normandale Lake Boulevard, Suite 1200
USA - Minneapolis, MN 55437
Phone: (952) 698-4200
Email: info@ideas.com