PORTSMOUTH, N.H. / MUNICH — Newmarket International Inc. — the makers of DelphiTM and other leading group, sales, catering and banquet solutions — has formed a strategic technology alliance with Serenata IntraWare AG, a leading provider of integration services, Customer Relationship Management (CRM) and data warehousing solutions to the global hospitality industry.
Munich-based Serenata IntraWare offers: customizable e-commerce solutions with BookHotel; property-wide and corporate-wide integration services and data warehousing with NetHotel; and enhanced accounts, customer relationship and loyalty management with NetHotel CRM. Portsmouth-based Newmarket International recently unveiled the development of its NetXchange I-ServerSM, an eXtensible Markup Language-based integration server providing two-way, seamless XML links to its DelphiTM, NetDelphiTM, NetXchangeTM and DestinationsTM group sales and meetings automated business software solutions. Together, these two suites of solutions deliver a leading-edge sales and management reporting system that seamlessly integrates the Delphi system and individual PMS's via NetHotel. This Web services-based interface (XML, SOAP) between NetHotel and Delphi allows for the passing of detailed group and transient production information to/from NetHotel's database warehouse to/from the Delphi database on a per hotel, per account basis. NetHotel also enhances the Delphi account hierarchy (automated online synchronization via Web services) for production consolidation and profile assignment. "These two leading sets of hospitality solutions represent a 'dynamic duo' that uniquely empowers hotels, chains and management companies to cost-effectively connect once-disparate systems and fully link and leverage islands of data within PMS, CRS and Sales & Catering applications for optimal sales and service," said Dan Hiza, Managing Director of Newmarket International's EMEA operation servicing accounts in Europe, the Middle East and Africa. Additional benefits of this Newmarket International /Serenata integration alliance include:
"Our clients continue to evolve their needs for seamless data sophistication," Hiza said. "Newmarket International's solutions provide the engine for Sales & Catering and for driving revenues for group business in a hotel or across an entire enterprise. By forming an alliance with Serenata we enable our clients to fully integrate our leading solutions with others in their enterprises, while gaining a global view of their client bases across all distribution channels."
Dieter Dirnberger, Serenata's Director of Sales and Marketing and a member of the company's Board of Directors, said: "The hotel industry has long been dissatisfied with the lack of integration and inter-vendor cooperation which has lead to complex data islands that have to be juggled and maintained separately. The integration achieved by the Newmarket International/Serenata technology alliance truly closes the data cycle between the Sales and Catering system, data warehouse, CRM and local PMS. Crucial data are available from all points of access. Manual data re-entry is history."
Dan Hiza summarized: "This new approach allows customers to build customized integrated solutions by using best-of-breed products. Our clients, such as the Whitbread Hotel Company, profit from consolidated data across the entire enterprise without the traditional high cost of entry or replacement of existing systems. Newmarket International's integration alliance with Serenata is a win-win-win — a relationship that instantly increases the value proposition for us, Serenata, and each of our clients."
Contact
Shawn McDonald
Director of Marketing
Phone: (603) 430-7434
Fax: (603) 436-1826
Email: smcdonald@newmarketinc.com
Organization
Amadeus Hospitality
https://www.amadeus-hospitality.com/
75 New Hampshire Avenue
USA
- Portsmouth, NH 03801
Tollfree: 888-829-8871
Phone: 1 603 436 7500
Email: info@amadeus-hospitality.com
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