PORTSMOUTH, N.H. / EVRY, FRANCE —— Newmarket International Inc. — the makers of DelphiTM and other leading group, sales, catering and banquet solutions — has partnered with Optims S.A. — the leading provider of revenue management and optimization solutions in Europe, the Middle East and Africa (EMEA), as well as Asia Pacific — to help single and multi-unit property owners maximize both their business and margins.
Newmarket International and Optims, an Evry-based publicly held company listed on the Paris Stock Exchange (SICOVAM code: 7652), plan to launch in early 2003 a two-way, real-time seamless XML interface that leverages the Internet and the two firms' technology leadership positions to deliver integrated yield management for the group, sales, banquet and catering functions of single and multi-property owners. The XML interface will enable leads received through Newmarket International's NetXchangeTM MeetingBroker electronic lead distribution service to be yielded before entering the Delphi system. Within all Delphi award-winning applications, single and multi-unit operators also will be able to access real-time availability and rates — further increasing productivity and profitability through smart solutions' integration. Bruno des Fontaines, VP Sales & Marketing for Optims, said the partners share a number of clients that will immediately benefit from the alliance's resultant best-of-breed integrated solution and cross-marketing relationship. "Like most of our strategic alliances, this partnership in large part was driven by the requests of our shared clients," des Fontaines said. "While both of our companies have a core culture of listening closely to clients and then creating teams and solutions that exceed their expectations, this alliance also will serve to bolster business opportunities for both firms among our many non-shared clients, as well as hundreds of prospective customers based in EMEA and Asia Pacific." By connecting Optims' yield management solutions to Delphi and other Newmarket International solutions, single and multi-unit property operators typically can expect to increase revenues from 4 percent to 8 percent, des Fontaines said. "This potential increase in revenue does not even touch upon a company's ability to win better-margin business through the integration of these market-leading automation tools," des Fontaines said. Steve Madden, Managing Director of Optims' U.K. office, said the partnership will give Optims' and Newmarket International's clients access to world-class sales and catering software empowered by yield management. "Very shortly, both of our companies' clients will be able to yield all aspects of an entire hotel, all properties within the company, or any number of potential host sites selected from a family of hotels," Madden said. "This is something that we, our clients and the hotel industry in this region have desired for a very long time." Sean O'Neill, Newmarket International President & CEO, said Optims is a perfect partner in this region and technology sector because its Optims Revenue Management System is No 1 in EMEA and Asia Pacific. "The Optims Revenue Management System offers a plethora of user friendly, money-saving and money-making features," O'Neill said. "By marrying our technologies through a seamless, real-time, two-way XML interface, we will help hundreds of hotels better compete for and manage group business. Just as important as these increased bookings, all sales proposals will be positioned for optimized margins as well. "This alliance is centered on fulfilling customers' expanding needs," O'Neill said. "We both have our clients' bottom lines in mind, and we're partnering technology proven to build bridges that connect information and people for optimal productivity and profitability." Newmarket International, "the makers of Delphi," is the leader in delivering groups, sales, catering and banquet software solutions to global travel and entertainment organizations. Hotels, Casinos, Visitor Bureaus, Meeting Houses, Convention Centers and Arenas all use this powerful technology. Newmarket International provides competitive advantages to all of its customers by enabling leads to electronically transfer across cities and around the world. By harnessing award-winning technology and support, the industry's best return on investment, domain expertise, and a commitment to the travel industry, Portsmouth, N.H.-based Newmarket enables customers to increase efficiencies and maximize profits. For more information, please visit Operating in the hospitality and tourism industries, Evry, France-based Optims for 10 years has been developing three complementary technologies: The Optims Revenue Management System (RMS); Property Management System (PMS) and Central Reservation System (CRS). Optims is the leading European developer of Information Technology solutions for the hospitality market. The company has more than 3,900 clients in more than 55 countries. Among Optims' prestigious clientele are companies such as: Accor, Le Meridien, FRAM, Thistle, Boscolo, Nouvelles Frontières, Radisson, and the Savoy Group. Optims issued its Initial Public Offering (IPO) on the Nouveau Marché in the Paris Stock Exchange in June 2000 (SICOVAM code 7652). For more information, please visit
Contact
Bill Letsky
Director Of Marketing
Phone: 603.427.5811
Email: bletsky@newmarketinc.com
Organization
Amadeus Hospitality
https://www.amadeus-hospitality.com/
75 New Hampshire Avenue
USA
- Portsmouth, NH 03801
Tollfree: 888-829-8871
Phone: 1 603 436 7500
Email: info@amadeus-hospitality.com
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