Hotel Technology Next Generation

"We fully integrate into our solutions everything that has to do with the guest experience, and we interface the remainder with best-of-breed market-leading solutions such as Newmarket's DelphiTM product suite," said John Springer-Miller, President & CEO of Stowe-based Springer-Miller Systems. "We believe that Newmarket is the industry leader in Sales and Catering solutions, and that's why we have worked together to develop an interface unlike any other the hospitality industry has ever seen."

Sean O'Neill, President & CEO of Portsmouth-based Newmarket International, said this next-generation seamless, real-time bi-directional interface was in direct answer to related requests from several of the two companies' shared clients, such as the Mandarin Oriental Hotel Group, American Skiing Company and Marcus Hotels & Resorts.

"Our next-generation interface with SMS raises the bar for both current and future Delphi system interfaces," said O'Neill. "Traditionally, interfaces involve the recoding and transmission of data packets. Our enhanced interface with SMS occurs directly at the database level — significantly improving functionality, flexibility and productivity through bi-directional real-time information flow as well as creating the foundation for future interfaces."

For example, Delphi users can now access corporate contractual obligations including number of rooms rented, average rate, availability and yield data. Springer-Miller System users, meanwhile, can access and view actual group booking and yield information from Delphi.

"Now, we're truly synchronized with SMS and are able to send and receive up-to-the-second data in both directions — improving the value proposition for our current and prospective shared clients," O'Neill said.

"For SMS, this uniquely functional interface fully connects us with Newmarket's market-leading Sales & Catering solutions, as well as opens the door to significant sales opportunities with larger management companies and upscale property operators," Springer-Miller said. "By combining our two product suites through this high tech/high-touch interface, we can better cross-market each other's companies and solutions for maximum market penetration."

About Newmarket International
Newmarket International, "the makers of Delphi," is the leader in delivering groups, sales, catering and banquet software solutions to global travel and entertainment organizations. Hotels, Casinos, Visitor Bureaus, Meeting Houses, Convention Centers and Arenas all use this powerful technology. Newmarket International provides competitive advantages to all of its customers by enabling leads to electronically transfer across cities and around the world. By harnessing award-winning technology and support, the industry's best return on investment, domain expertise, and a commitment to the travel industry, Portsmouth, N.H.-based Newmarket enables customers to increase efficiencies and maximize profits. For more information, please visit www.newmarketinc.com.

About Springer-Miller Systems
Springer-Miller Systems Inc. is a leading provider of hospitality management solutions that meets the technology needs of all types of hospitality enterprises including city-center hotels, destination spa and golf properties, timeshare properties and casino resorts worldwide, setting the pace as a pioneer in the hospitality industry. Springer-Miller Systems' SMS|Host Hospitality Management System is distinguished from other property management systems with its truly integrated design and unique approach to guest service. The SMS|Host product suite, including more than 20 seamlessly integrated, guest-centric application modules, provides hotel/resort staff with the tools they need to personalize service, exceed guest expectations, and increase revenue. For more information on Springer-Miller Systems, visit our website at www.springermiller.com.

Contact
Shawn McDonald
Director of Marketing
Phone: (603) 430-7434
Fax: (603) 436-1826
Email: smcdonald@newmarketinc.com