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The Venetian Resort Hotel Casino Selects IDeaS Revenue Management
Las Vegas Resort Casino Selects IDeaS after Two-year Search
19 June 2002

MINNEAPOLIS, IDeaS, Inc., a leading provider of revenue management solutions and one of America's fastest growing technology companies announced today that it has been selected by The Venetian Resort-Hotel-Casino to install its revenue management system.

"After an extensive two-year assessment of revenue management systems worldwide, we have concluded IDeaS is unquestionably the best-of-breed," stated Rom Hendler, Director of Revenue Management at The Venetian. He added, "In our due diligence, IDeaS demonstrated superior technical capabilities, an exceptional customer support model through their proactive CARE, and a greater ability to maximize the total revenue potential of each guest enabling us to achieve significant increases in revenue today and in the future as we grow."

According to Jack Braman, Vice President of IT at The Venetian, "Our research showed IDeaS is the only company in the industry that forecasts group business and the only system to forecast length of stay by day-of-week. From a technical perspective, IDeaS methodology of controlling length of say by day of arrival is optimal for maximizing revenue on shoulder nights. Moreover, the only way to determine the most profitable mix of business in order to maximize revenue is to forecast demand for the entire inventory. These significant differentiators for IDeaS translate into tangible financial benefits for The Venetian." He added, "IDeaS working relationships with PMS and S&C providers greatly facilitates integrations and seamless communication with our vendors of choice; as a result, it enables us to select best-of-breed technology solution providers, such as IDeaS."

The Venetian is the first all-suite resort on the Las Vegas Strip, currently offering 3,036 accommodations, world-class restaurants, exclusive shops, state-of-the-art gaming and a luxury spa all under one roof. "IDeaS is pleased to by selected to provide a revenue management solution by The Venetian, one of the world's largest hotel and casino," said Ed Booth, CEO of IDeaS Revenue Management. "Our understanding of The Venetian's business and technical capabilities provide a solid foundation for us to build and support a model that will enable them to achieve significant increases in revenue."

The Venetian was created in the image of Renaissance Venice. The themed resort is a rich maze of waterways, gondolas, and replicas of Venetian landmarks such as the Doge's Palace, the Rialto Bridge, and the Campanile Tower. Their Grand Canal Shoppes occupy a ¼-mile Venetian streetscape with an intimate piazza setting and Venetian bridges that cross a Grand Canal where there is a fleet of gondolas and singing gondoliers and waterside cafés.

About IDeaS, Inc.

Integrated Decisions and Systems, Inc. "IDeaS" is the leading provider of revenue management solutions that deliver measurable, guaranteed revenue increases. The company has invented solutions that enable global clients to manage complex market segmentation, packaging, pricing and inventory management. IDeaS solutions create compelling enterprise value: 1) Increased Revenue…guaranteed, 2) Higher Profits and 3) Enhanced Asset Valuations.

IDeaS' founders pioneered innovative revenue management solutions for companies including US Air, Northwest Airlines and United Van Lines. In 1996, IDeaS created a solution designed for the hospitality industry; fundamentally changing the practice of revenue management with automated decision execution solutions and guaranteed results. IDeaS clients include global hotel properties and chains, such as the Plaza Athénée Paris, Vail Resorts, Hyatt International Corporation, Inter-Continental Hotels & Resorts, Hilton International, Millennium & Copthorne, Six Continents Hotels, Mandarin Oriental Hotel Group and Kempinski Hotels and Resorts, among others.

IDeaS has been recognized as one of America's entrepreneurial growth leaders in the "Inc 500", "Software 500" and Deloitte & Touche's "Fast 50." In the past year, IDeaS has also won the prestigious "World Class Solution" Award recognizing innovative, successful business intelligence implementations that provide true business value.

IDeaS, founded in 1989, is headquartered in Minneapolis, Minnesota. The company maintains technology development, support and sales offices in North America, the United Kingdom, Europe, Australia and Asia. For more information, visit or call 651 905 320

Contact
Jill Gibbs
Phone: 651 905-3200
Email: jill.gibbs@eyield.com

Organization
IDeaS a SAS company
https://ideas.com
8500 Normandale Lake Boulevard, Suite 1200
USA - Minneapolis, MN 55437
Phone: (952) 698-4200
Email: info@ideas.com

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