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Steigenberger Hotels AG Finalize Rollout of IDeaS Revenue Management Solution into Key Hotels
11 April 2002

MINNEAPOLIS -- Steigenberger Hotels AG have installed and are officially operating IDeaS Revenue Management Solution in an additional seven of their luxury, resorts and business properties located in Baden-Baden, Berlin, Düsseldorf, Frankfurt (2), Scheveningen and Stuttgart. These installations were part of the rollout of IDeaS Revenue Management Solution by Steigenberger Hotels AG.

Following a successful pilot program of IDeaS at the Steigenberger Airport Hotel in Frankfurt and the Steigenberger Hotel Hamburg in the year 2000, Steigenberger Hotels AG decided to install the IDeaS Revenue Management Solution in more of their key properties. "Automating Revenue Management through the IDeaS solution clearly places our properties ahead of the competition when it comes to optimizing demand, and the financial investment pays back within a short period" says Martin F. Waechter, Member of the board of the Steigenberger Hotels AG." Bettina Oebel, Corporate Revenue Manager adds, "The IDeaS solution is very advanced from a product point of view and we have experienced an excellent quality of services from IDeaS throughout and following the installation phases. We have had the opportunity to analyze several yield systems, and IDeaS is certainly superior in functionality and automation compared to other solutions."

Uli Pillau, Managing Director for IDeaS in Europe, Africa and Middle East, comments, "We are very proud to count Steigenberger Hotels & Resorts, a leading German Hotel group, among our clients and look forward to a long lasting business relationship. Our e-yield Revenue Management Solution is successfully installed and proven throughout the EAME region with more than 50 top hotels in Germany alone. Many group and individual hotels have realized the immediate financial benefits our fully automated solution adds to their bottom line." Mr. Pillau added, "IDeaS continues to receive various business and industry awards but more importantly is the acknowledgement IDeaS has received as a critical business solution and partner within the hotel industry."

About Steigenberger Hotels AG

The Steigenberger Hotels AG is one of the leading hotel groups in Europe. At present, the company, which has its headquarters in Frankfurt/Main comprises 79 hotels in Germany, Austria, Spain, Holland, Switzerland and Egypt.

For the last seven decades, the name Steigenberger has stood for the highest European hotel standards.

In recent years, with the introduction of new brand products with a distinctive identity, the company has set out on the path to system hotel operation. Today, the Steigenberger brands are structured as followed under the umbrella Steigenberger Hotels & Resorts:

Steigenberger Hotels & Resorts currently operating IDeaS include
The Steigenberger Berlin is located in the heart of Germany's capital, offers prestigious accommodations in 386 rooms and 11 suites, minutes from Berlin's well-known theatre and shopping district. The Steigenberger Frankfurter Hof is a luxury 5-Star property with 286 rooms and 46 suites, located in the city center and financial district. The Steigenberger Esprix Hotel Frankfurt Airport, located close to the Frankfurt Airport, is a business hotel with extended conference offer. The Steigenberger Parkhotel in Düsseldorf exemplifies timeless elegance, 121 rooms and 12 suites gracefully furnished with precious antiques. The Steigenberger Kurhaus Hotel in Scheveningen, is a well-known business and resort hotel and among the premier hotels in Holland. The Steigenberger Badischer Hof situated in the center of Bad-Baden. At the Steigenberger Graf Zeppelin in Stuttgart guests can choose from 177 rooms and 15 suites ranging from traditional elegance and comfort to designer-style in three different styles of rooms: Classic, Elegant and Avant-garde.

About IDeaS, Inc.

Integrated Decisions and Systems, Inc. "IDeaS" is the leading provider of revenue management solutions that deliver measurable, guaranteed revenue increases. The company has invented solutions that enable global clients to manage complex market segmentation, packaging, pricing and inventory management. IDeaS solutions create compelling enterprise value: 1) Increased Revenue…guaranteed, 2) Higher Profits and 3) Enhanced Asset Valuations.

IDeaS' founders pioneered innovative revenue management solutions for companies including US Air, Northwest Airlines and United Van Lines. In 1996, IDeaS created a solution designed for the hospitality industry; fundamentally changing the practice of revenue management with automated decision execution solutions and guaranteed results. IDeaS clients include global hotel properties and chains, such as the Plaza Athénée Paris, Vail Resorts, Hyatt International Corporation, Inter-Continental Hotels & Resorts, Hilton International, Millennium & Copthorne, Six Continents Hotels, Mandarin Oriental Hotel Group and Kempinski Hotels and Resorts, among others.

IDeaS has been recognized as one of America's entrepreneurial growth leaders in the "Inc 500", "Software 500" and Deloitte & Touche's "Fast 50." In the past year, IDeaS has also won the prestigious "World Class Solution" Award recognizing innovative, successful business intelligence implementations that provide true business value.

IDeaS, founded in 1989, is headquartered in Minneapolis, Minnesota. The company maintains technology development, support and sales offices in North America, the United Kingdom, Europe, Australia and Asia. For more information, visit or call 651-905-3200.

Contact
Jill Gibbs
Phone: 651 905-3200
Email: jill.gibbs@eyield.com

Organization
IDeaS a SAS company
https://ideas.com
8500 Normandale Lake Boulevard, Suite 1200
USA - Minneapolis, MN 55437
Phone: (952) 698-4200
Email: info@ideas.com

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