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Newmarket International Announces Global Partnership Agreement With CEO Software Inc.
Strategic Alliance between industry leaders delivers integrated solutions for the hospitality industry worldwide
8 November 2001

Portsmouth NH - Newmarket International and CEO Software, Inc. announced today an agreement to partner in the delivery of integrated international business solutions to the global hospitality marketplace. The agreement will result in Newmarket International selling CEO Software's products as part of their suite of technology solutions, and enable hospitality and meeting planning professionals to achieve greater sales, catering, and event planning efficiencies.

A key benefit of the alliance will be the availability of OPTIMUM SETTINGS ii, CEO Software's industry-leading event management program, as part of Newmarket International's portfolio of award-winning products and services. Integrated with products such as Newmarket's NetDelphi, OPTIMUM SETTINGS ii will seamlessly interface with existing Newmarket customer business applications.

OPTIMUM SETTINGS ii, a dynamic, 32-bit software program, allows users to dramatically reduce time designing room setups and inventory reports. With the ability to customize room setups, meeting professionals can design and submit floor plans to a property electronically with a few clicks of the mouse. With superb application functionality, clients range from large convention facilities such as McCormick Place to smaller hotels, universities and hospitals. The return on investment that key customers like Hilton Hotels Corporation and Hyatt Corporation receive from product implementation is almost immediate, a critical factor for today's technology investments.

Major industry organizations such as the Professional Convention Management Association - PCMA are expected to enjoy direct benefits of this new association. " CEO Software is very proud of its long-standing relationship with PCMA as their official software provider for their Space Verification program," stated Donald Cozzetti, Chief Operating Officer with CEO Software. " As plans develop to expand PCMA's Space Verification internationally, both Newmarket International and CEO Software will provide expert assistance to hospitality professionals for their range of technology business requirements related to a property's meeting and function space."

With over 1,500 installations worldwide, CEO Software is well positioned to enable greater business efficiencies for meeting and event planners on a global basis. Major customers of both Newmarket and CEO Software alike anticipate positive returns for their organizations. "Hilton Hotel Corporation is pleased to see the leader in meeting planning software form an alliance with the leader in hospitality sales and catering software, " said Bruce Rosenberg, Senior Vice President of e-Business with Hilton Hotel Corporation. " This alliance is a natural progression of leaders in the meeting-planning segment working together. The benefits of tighter integration, ease of use, and expanded e-commerce capabilities from both companies will allow Hilton to better serve the needs of its customers" concluded Rosenberg.

"Newmarket International is extremely pleased to be partnering with a recognized industry leader like CEO Software. This agreement is a tremendous example of Newmarket International's commitment to the global delivery of integrated technology solutions worldwide," said Sean O'Neill, President and CEO with Newmarket International. " Newmarket International and CEO Software customers will now have the benefits and resources of two of the industry's leading products and services as part of one turn-key solution. We anticipate this alliance will bring the increased efficiencies, functionality, and revenues business professionals demand from their investments today."

" Partnering with a company like Newmarket International puts us in the position to expand the reach of our event management and planning applications across the spectrum of the hospitality marketplace", added Cozzetti. " Newmarket's track record of delivering the technology solutions that drive business for major hospitality properties throughout the world is unparalleled. We look forward to a long partnership that will benefit meeting planners and sales and catering professionals worldwide."

About CEO Software, Inc.

CEO Software, Inc. is a privately held Arizona corporation specializing in the development of resource and event management software. With 16 years of leadership under the same ownership and management CEO Software holds strategic alliances with several Fortune 100 companies such as Hilton Hotels Corporation, Sodexho, Hyatt and others. Having numerous international clients in locations like China, Chile, Mexico, New Zealand and Australia among others, CEO Software's 1,500 plus installations cover a wide range of markets, Academia, Conference Centers, Health Care and governmental facilities.

About NetDelphi

Newmarket's NetDelphiTM products are in the forefront of the hospitality industry. These sales, marketing, and catering solutions are the standard for maximizing profitability by automating entire hospitality companies, helping manage international accounts, streamlining citywide marketing efforts, and providing meeting planners with Internet connectivity.

About Newmarket International

Newmarket International is the leader in delivering Internet solutions to the global hospitality marketplace. Because of superior technology, extensive support, domain expertise, and a commitment to the industry, we empower our customers' ability to increase efficiencies to maximize their profits. For more information, visit www.newmarketinc.com

©Copyright 2001 Newmarket International, Inc. All rights reserved

Contact
Shawn McDonald
Director of Marketing
Phone: (603) 430-7434
Fax: (603) 436-1826
Email: smcdonald@newmarketinc.com

Organization
Amadeus Hospitality
https://www.amadeus-hospitality.com/
75 New Hampshire Avenue
USA - Portsmouth, NH 03801
Tollfree: 888-829-8871
Phone: 1 603 436 7500
Email: info@amadeus-hospitality.com

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