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IDeaS, Inc. Named One of the World's Largest Software and Services Providers in "Software 500"
Leading Industry Publication Ranks IDeaS as one of the World's Largest Software Providers
23 July 2001

MINNEAPOLIS -- IDeaS, Inc., a leading provider of revenue management and optimization solutions, announced today that it was named as one of the world's 500 largest software and services companies by Software Magazine, June 2001, in the Software 500 ranking.

The Software 500 is a comprehensive look at the enterprise software landscape, encompassing both public and private companies that develop and market business software. Software Magazine looked at the key providers and trends that played a critical role in IT organizations and in the global economy. The ranking is based on total worldwide software and services revenue for 2000.

The President of the Information Technology Association of America (ITAA), Gary Greenfield, commented in the June 2001 article, " The last few years have proved not only how critical software is to the enterprise, but how it can really change the face of business." According to Ravneet Bhandari, Director of Revenue Management for Hyatt International "Where it (IDeaS e-yieldä software) is installed, the solution has impacted hotel revenue performance, enhanced the hotel's competitive set ranking and improved the hotel's asset valuation. IDeaS has changed our business and the way we do business."

"IDeaS is honored to be recognized as one of the world's largest software providers by Software Magazine, " said Gale Ward, Vice President of Marketing and Business Development for IDeaS. "We are one of the world's leading revenue management companies and the only company in the industry to deliver guaranteed revenue increases. Revenue management has become mission critical for businesses focusing on increasing revenue - and we are benefiting from a trend toward revenue maximization and a demonstrated ability to increase revenue and enhance asset valuation."

IDeaS was also recently the winner of the "World Class Solution Award" in the Analytic Application Category (May 2001, DM Review).

About IDeaS, Inc.

Integrated Decisions and Systems, Inc. "IDeaS" is a leading provider of revenue management and optimization solution, guaranteeing increased revenue to its clients. The company has invented analytic decision technology that enables global clients to manage complex market segmentation, packaging, pricing and inventory management.

IDeaS' founders pioneered innovative revenue management solutions for companies including US Air, Northwest Airlines and United Van Lines. In 1996, IDeaS created a solution designed for the hospitality industry; fundamentally changing the practice of revenue management with automated decision execution solutions and guaranteed results. IDeaS clients include Hyatt International Corporation, Bass Hotels & Resorts, Inter-Continental Hotels & Resorts, Hilton International, Millennium & Copthorne, Mandarin Oriental and Kempinski Hotels and Resorts.

IDeaS, founded in 1989, is headquartered in Minneapolis, Minnesota. The company maintains technology development, support and sales offices in North America, the United Kingdom, Europe, Australia and Asia. For more information, visit or call 651 905 3200.

Contact
Gale Ward
Phone: 952 698-4200
Email: gward@ideas.com

Organization
IDeaS a SAS company
https://ideas.com
8500 Normandale Lake Boulevard, Suite 1200
USA - Minneapolis, MN 55437
Phone: (952) 698-4200
Email: info@ideas.com

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