"When analyzing what tools would best meet our operational needs, we chose Newmarket International and their software solution," stated Bass Hotels & Resorts Vice President, Sales and Revenue Management, Peter Babbini. "Their software provides our employees greater flexibility and functionality to do their jobs more efficiently,"
Installations will include NetDelphi Enterprise, Professional, and Select, depending on each hotel's sales and catering scope of operations and overall needs. Installing the NetDelphi suite of products will give Bass Hotels & Resorts the competitive advantage to effectively cross-sell, while offering them the flexibility to handle not only the needs of full service hotels, but also to meet the requirements for limited service properties.
"Bass Hotels & Resorts is one of the largest hotel operations in the world. With multiple brands, they need to partner with a company that provides multiple solutions. Our products give the company's hotels the ability to effectively cross-sell multiple brands and, as proven by our clients, achieve a return on investment in less than six months," stated Sean O'Neill, President and CEO of Newmarket International.
Another key factor in the decision to install NetDelphi Enterprise is Newmarket's ability to leverage the Internet as a time and cost saving tool. Bass Hotels & Resorts plans to take advantage of NetXchange Meeting Broker to provide seamless electronic lead delivery from a variety of publishing sources. Meeting Broker is the industry's first Internet-based exchange that seamlessly integrates hotel booking lead sources, such as eRFP web sites and national sales offices, to a hotel's sales system. This service connects buyers and sellers electronically, creating an online trading community for global hospitality. "Having real-time resource links for business referrals and customer information is beneficial to both our operations as well as our clients," stated Babbini.
Newmarket's products give their customers a wide array of options including reference reporting and business analysis tools. NetData Analysis, Newmarket's newest solution for complex reporting and analysis, provides sales and management professionals clear, quick and easy access to the data they need to make powerful business decisions. "Newmarket's software provides a great tool for farming data warehousing information," added Babbini. "These tools provide us with a consistent platform to take advantage of the regional and enterprise-wide client data and information necessary to make business decisions and conduct trend analysis."
About the NetDelphi Products
NetDelphi Enterprise is a sales and catering application that automates the operations of multiple hotels into a single system. NetDelphi Enterprise provides all salespeople with a single-image inventory and Customer Relationship Management (CRM) tool to manage every aspect of their sales efforts, from volume transient sales, to large group conferences. Full Internet access to the system for remote, mobile and distributed users empowers the sales force to sell into any property in the group with real-time information pulled from a single database. NetDelphi Professional is the sales and catering application that automates the operations for a single property location, and NetDelphi Select focuses on the mid-sized properties of 150 rooms or less.
About Bass Hotels & Resorts
Note to editors:
Bass Hotels & Resorts® [LON:BAS, NYSE:BAS (ADRs)], the hotel business of Bass PLC of the United Kingdom, owns, operates or franchises more than 3,200 hotels and over 500,000 guest rooms in close to 100 countries and territories.
The following are some of the service marks owned by Bass Hotels & Resorts, Inc., its parent, subsidiaries or affiliates: Holiday Inn®, Crowne Plaza®, Holiday Inn Express® in the Americas, Express by Holiday InnSM in Europe, the Middle East and Africa, Holiday Inn Select®, Holiday Inn Garden CourtSM, Holiday Inn SunSpree® Resort, Staybridge Suites® by Holiday Inn®, Holiday Inn Family SuitesSM Resort , Holidex®, Priority Club®, Inter-Continental® and Forum®. Centra® in Canada and Mexico; CentraSM in the U.S.; ParkroyalSM in the U.S. and Canada; Parkroyal® in Mexico.
Six Continents Club® is a service mark of Bass PLC and used under license.
Bass Hotels & Resorts, Inc. offers information and reservations capability on the Internet - , www.interconti.com for Inter-Continental Hotels and Resorts, www.crowneplaza.com for Crowne Plaza Hotels and Resorts, www.holiday-inn.com for Holiday Inn hotels, for Holiday Inn Express hotels, www.staybridge.com for Staybridge Suites by Holiday Inn, and www.priorityclub.com.
For the latest news from Bass Hotels & Resorts, visit our online Press Office at
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About Newmarket International
Newmarket International is the leader in delivering Internet solutions to the global hospitality marketplace. Because of superior technology, extensive support, domain expertise, and a commitment to the industry, we empower our customers' ability to increase efficiencies to maximize their profits. For more information, visit www.newmarketinc.com
