Newmarket International User's Conference, Orlando, Florida (May 10, 2001) - Newmarket International announces the highly anticipated general release for its hospitality intelligence product, Newmarket NetData Analysis. The launch of NetData is featured at Newmarket's 2001 Users Conference being held at the Orlando Renaissance and will be showcased to customers, partners, and industry experts attending the event.
NetData Analysis is a complete stand-alone data warehousing product that collects data from Newmarket's NetDelphi Professional, Enterprise and/or Select (formerly known as Delphi, DMPE, and Breeze) databases and stores it into a centralized data warehouse. The data is then easily accessed, which allows for quick and easy drag and drop reporting from any report writer the user chooses. "NetData Analysis is opening up a world of new opportunities for the hospitality marketplace. The ability to move from standard reporting to a true trend analysis will provide the industry with the ability to make solid business decisions with tools and information not previously available to them. This product will truly change the way that our customers are doing business," states NetData Analysis product manager, Julie Cole. Feedback from our customers indicated the need for centralized reporting. NetData Analysis has the ability to collect data from individual and clustered hotel properties across entire enterprises and consolidates it into one central database. This data can then be grouped and filtered through a wide variety of site defined variable including sales managers, properties and property demographics, account location, and market segment. "Hilton is excited about our current beta testing of Newmarket's NetData product which we expect will provide a much improved methodology and toolset for multidimensional analysis," says Keith J. Hymel, VP of Sales Strategy & Technology for Hilton Hotels Corporation. Another key benefit of NetData Analysis is the ability to produce reports using non-calendar year variables. Often, reports can be generated based solely on calendar year variables that do not always provide the data necessary to see different trends or call out specific period data. A number of powerful data marts, powered by Newmarket's business partner, Cognos, are built in to NetData Analysis, including the Sales Performance Mart, Booking Pace Mart, Current Rooms on the Book, and Current Events. Comparisons can be drawn against the information contained within these marts such as guestroom night sales productivity compared to sales goals; guestroom night sales productivity compared to budget and previous year activity; and guestroom nights on the books across all properties compared to outlook and availability. "NetData Analysis is the most advanced decision making tool in the industry", said Steve Giblin, President and CEO of Newmarket International. Giblin went on to say that "...our customers can also leverage NetData's Open Architecture for custom data warehousing initiatives. Newmarket has invested years of domain knowledge to create a product, which is simple to use, yet, limitless in potential." "Cognos' technologies are designed to deliver sophisticated analysis and reporting capabilities that increase the overall breadth and depth value of our partners' solutions," said Ted Jandl, Cognos area vice president of North American partner channel sales. "The NetData Analysis solution provides sales and management professionals with easy access to the vital data they need to make critical business decisions in today's hospitality marketplace." About Hilton Hotels Corporation Hilton Hotels Corporation is recognized internationally as a preeminent hospitality company. The company develops, owns, manages or franchises approximately 1,900 hotels, resorts and vacation ownership properties. Its portfolio includes many of the world's best known and most highly regarded hotel brands, including Hiltonâ, Conradâ, Doubletreeâ, Embassy Suites Hotelsâ, Hampton Innâ, Hampton Inn & Suitesâ, Harrison Conference Centersâ, Hilton Garden Innâ, Hilton Grand Vacations Companyâ, Homewood Suites by Hiltonâ, and Red Lion Hotels & Innsâ. For more information, visit About Cognos As the world's largest and most successful vendor of enterprise business intelligence solutions, Cognos plays a mission-critical role in making our customers successful. Cognos solutions leverage Internet technology to make information easily accessible to everyone in your enterprise. The results: decision making that is better coordinated across the entire organization, more effective customer acquisition and greater customer retention, and improved business performance. For more information, visit About Newmarket International Newmarket International is the leader in delivering Internet solutions to the global hospitality marketplace. Because of superior technology, extensive support, domain expertise, and a commitment to the industry, we empower our customers' ability to increase efficiencies to maximize their profits. For more information, visit ©Copyright 2001 Newmarket International, Inc. All rights reserved.
Contact
Shawn McDonald
Director of Marketing
Phone: (603) 430-7434
Fax: (603) 436-1826
Email: smcdonald@newmarketinc.com
Organization
Amadeus Hospitality
https://www.amadeus-hospitality.com/
75 New Hampshire Avenue
USA
- Portsmouth, NH 03801
Tollfree: 888-829-8871
Phone: 1 603 436 7500
Email: info@amadeus-hospitality.com
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