"The momentum is building for e-Cities as more industry leaders discover how it works and what it delivers," said Newmarket International President & CEO Steve Giblin. "In the few short months that the San Diego CVB has been an e-City, they have seen a demonstrated ROI, both in terms of generated leads and time savings. Baltimore looked at those results and decided that the time was right for them to also become an e-City."
Baltimore's e-City community, which will be comprised of hotels, event facilities and other hospitality properties, will utilize Newmarket NetXchange Meeting Broker, formerly , infrastructure to link with one another so that sales leads and RFPs that arrive at the CVB can be processed and booked more efficiently. Sophisticated sorting capabilities enable qualified properties to quickly receive and follow up on business opportunities and, more importantly, maximize return on investment.
"Being and e-City, will now allow us to expedite the process by which we forward leads to properties that currently receive them by fax or metered mail," said Gary W. Brown, Vice President, Sales & Services at the Baltimore Area of Conventions and Visitors Association. "This will enable BACVA to respond to business quickly and more efficiently."
Newmarket's technology also supports easy-to-use databases where information such as unfulfilled RFPs, customer and event data can be archived within a CVB's or properties' sales automation system for on-demand analysis.
"Newmarket is the leader in delivering Internet solutions to the global hospitality marketplace. Through superior technology, extensive, support, domain expertise, and a commitment to the industry, we empower our customers' to increase efficiencies to maximize their profits - e-City does exactly that, said Giblin. "As more CVBs populate this network, we expect transactions and communication to begin moving horizontally to create a worldwide electronic trading community for all of hospitality. In a word: a "NetMarketplace."
About Newmarket International
Newmarket International () provides e-Business solutions that enable the global hospitality marketplace to conduct business over the Internet. Newmarket is widely recognized as the premier innovator of scalable sales and catering systems, web-enabled applications, and e-Business strategies, including . A total solutions provider, Newmarket offers leading-edge technologies, onsite and Web-based training, consulting, project management and superior support based on unparalleled industry expertise.
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