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Newmarket International today announced that Bass Hotels & Resorts has created three hotels clusters in its Americas Division using Delphi Multi-Property Edition(TM) (Delphi MPE), Newmarket's thin-client sales automation application designed for multiple hotels cross selling within one system, such as a cluster of hotels or a regional sales office.

Bass Hotels & Resorts, whose Americas Division include the Inter-Continental and Crowne Plaza hotel brands, has created clusters in Houston for the Crowne Plaza - Near the Houston Galleria and the Inter-Continental Stephen F. Austin Hotel in Austin. In Los Angeles, for the Crowne Plaza Los Angeles International Airport and the Crowne Plaza Redondo Beach & Marina. In New York for the Hotel Inter-Continental New York, the Inter-Continental Central Park South and the Crowne Plaza at the United Nations.

"Our decision to move to Delphi MPE was based on Newmarket having a proven Windows product on which we could standardize and fully integrate our e-commerce sales strategy," said Peter Babbini, Vice President, Sales Development, Bass Hotels & Resorts - The Americas. "We were further impressed with the projected ROI levels, and with Newmarket's ability to manage and support such a mission-critical rollout."

Delphi MPE is powered by a Microsoft SQL Server 7.0 database and provides real-time, direct-book capability to any guest- or function room in a region or cluster of hotels-regardless of size-from a single database.

Launched in November 1999, Delphi MPE is among the first products to integrate with , Newmarket's new Internet service that routes electronic Requests For Proposals (e-RFP) from member sites that include: AllMeetings.com, BusinessMeetings.com, HotDatesHotRates, Meetings & Travel Online, PlanIt Online, and RFPExpress.

The power of is that it enables hotels to immediately evaluate and accept business from Web-based sales leads, merge a proposal and email it back to the meeting planner in minutes, saving hours or days of delay. In addition, retains sales leads for future opportunities.

Bass Hotels & Resorts(R) (LON:BAS, NYSE:BAS (ADRs)), the hotel business of Bass PLC of the United Kingdom, operates or franchises more than 2,800 hotels and 450,000 guest rooms in more than 90 countries and territories.

Bass Hotels & Resorts, Inc. offers information and reservations capability on the Internet - , www.interconti.com for Inter-Continental Hotels and Resorts, www.crowneplaza.com for Crowne Plaza Hotels and Resorts, www.holiday-inn.com for Holiday Inn hotels, for Holiday Inn Express hotels, and www.staybridge.com for Staybridge Suites.

Newmarket International () provides software and e-commerce solutions that automate sales and operations for every type of hospitality venue, from independent hotels of any size to resorts, casinos, convention centers, convention & visitors bureaus, and the complete corporate enterprise. Newmarket is widely recognized as the premier innovator of scalable sales and catering systems, web-enabled applications, and today's business-to-business e-commerce strategies (). A total solutions provider, Newmarket offers leading-edge technologies, comprehensive training, consulting, project management and superior support based on unparalleled industry expertise.

Contact
Shawn McDonald
Director of Marketing
Phone: (603) 430-7434
Fax: (603) 436-1826
Email: smcdonald@newmarketinc.com

Organization
Amadeus Hospitality
https://www.amadeus-hospitality.com/
75 New Hampshire Avenue
USA - Portsmouth, NH 03801
Tollfree: 888-829-8871
Phone: 1 603 436 7500
Email: info@amadeus-hospitality.com

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