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Bass Hotels & Resorts, Inc., Selects IDeaS As Its Preferred Yield Management Vendor
13 April 2000
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MINNEAPOLIS, MN, March 21, 2000 - Bass Hotels & Resorts, Inc., announced from its North American corporate office in Atlanta, Georgia, the selection of IDeaS, Inc., as the company's preferred yield management vendor, to provide a technology and support solution to help to maximize room revenues and achieve an increase in RevPAR. The initial implementation of the IDeaS solution will occur at upscale properties carrying the Inter-Continental brand. Rollout details will be published as they become available. With more than 2,800 hotels worldwide, Bass Hotels & Resorts features the lodging brands Holiday Inn, Holiday Inn Express, Holiday Inn Select, Crowne Plaza, Staybridge Suites by Holiday Inn, Forum Hotels, and Inter-Continental Hotels and Resorts in its portfolio.
We carefully evaluated the market alternatives to yield management," Craig Eister, senior director Revenue Management Systems said. "The comprehensive solution from IDeaS demonstrates clearly the flexibility and performance we need to serve the uniqueness of each of our Inter-continental properties. We choose IDeaS not only because of the excellent results generated from our pilot installation, but also because of the commitment displayed by the technical and project management staffs during training and implementation. It was the people behind the solution that made IDeaS stand out."
For more information, see the IDeaS web site at www.idealyield.com.
Contact
Gary Pettis
Phone: +1 651 452-7347
Email: gary.pettis@idealyield.com
Organization
IDeaS a SAS company
https://ideas.com
8500 Normandale Lake Boulevard, Suite 1200
USA
- Minneapolis, MN 55437
Phone: (952) 698-4200
Email: info@ideas.com
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