Back

Newmarket International announced today that -- its business-to-business e-commerce solution for hospitality sales--is being engineered to utilize Microsoft's BizTalk Framework to facilitate seamless communication worldwide among meeting planners, hotels, convention centers, and all businesses associated with hospitality sales.

The BizTalk Initiative represents the collective set of investments that Microsoft is making to fundamentally ease the integration process within and between companies. BizTalk Framework is based on the Extensible Markup Language (XML) and other Internet standards. Newmarket, a Microsoft Certified Solution Provider, engineers all of its sales automation and Web-enabled products on the Windows DNA platform technologies and its tools, including Component Object Model (COM) SQL Server 7.0, Windows 2000,Microsoft Commerce Server 2000, Host Integration Server 2000, Application Center 2000 and Visual Studio 6.0.

"Newmarket is helping to drive the hospitality industry toward automated B2B e-commerce," said Kevin McCall, product manager, BizTalk Initiative, Microsoft Corp. "The interconnectivity between Newmarket's SQL Server-powered automation programs with the growing host of Web-based RFP sites will enable thousands of hotels and businesses to instantly reap the benefits of B2B e-commerce."

Newmarket International President Steve Giblin regards the BizTalk Framework as the element that will allow to seamlessly conduct business over the Internet.

"BizTalk is about technology emulating human interaction, and nothing is more crucial in hospitality than business interactions taking place as efficiently as possible," said Giblin. "By using Microsoft BizTalk technology, will be able to exchange information between hospitality venues and conduct efficient e-commerce by integrating all business practices on the Web."

First introduced in March 1999, the BizTalk Framework makes it fundamentally easier for businesses to exchange information between software applications and conduct business over the Internet with trading partners and customers. The BizTalk Framework includes an open design framework for implementing an XML schema and a set of XML tags used in messages sent between applications. Microsoft, other software companies and industry-standards bodies are using the BizTalk Framework today to produce XML schemas in a consistent manner to enable integration across industries and between business systems, independent of operating systems, programming models or programming languages. More information about the BizTalk Framework is available at .

Newmarket International () provides software and e-commerce solutions that automate sales and operations for every type of hospitality venue, from independent hotels of any size to resorts, casinos, convention centers, convention & visitors bureaus, and the complete corporate enterprise. Newmarket is widely recognized as the premiere innovator of scalable sales and catering systems, web-enabled applications, and today's business-to-business e-commerce strategies. A total solutions provider, Newmarket offers leading-edge technologies, superior training and support for its products, and unparalleled industry expertise.

Contact
Shawn McDonald
Director of Marketing
Phone: (603) 430-7434
Fax: (603) 436-1826
Email: smcdonald@newmarketinc.com

Organization
Amadeus Hospitality
https://www.amadeus-hospitality.com/
75 New Hampshire Avenue
USA - Portsmouth, NH 03801
Tollfree: 888-829-8871
Phone: 1 603 436 7500
Email: info@amadeus-hospitality.com

Recent News

Turning demand into delight: Hospitality’s big shifts in 2026 | By Paul Wilson

Wrapping Up: Top Ranking Destinations in 2025

Amadeus Travel Trends 2026: Transformative travel for the coming year

Back

Click here for All Industry News

Privacy Statement & Disclaimer | Submit News