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van Hessen Joins IDeaS Distribution Network To Serve Holland, Belgium and Luxemburg
16 September 1999

MINNEAPOLIS, MN, September 15, 1999 - van Hessen, a leading Micros-Fidelio dealer in western Europe with extensive experience in providing technology solutions to hotels in the region, announced that it has become a member of the distribution network for IDeaS, Inc.

IDeaS provides a yield management solution exclusively to the global hospitality industry. It is the only company to guarantee the impact of its solution on increasing transient room revenues for hotels and resorts. Results from the IDeaS solution are proven and quantified through the company's proprietary scientific measurement process.

"We are pleased to join the IDeaS team, the first yield management organization to actually deliver the technology, the experience, and the processes that produce tangible, meaningful benefits for the hotelier," said Mr. Ruud Clements, Managing Director of van Hessen. "These benefits, which fall directly to a property's bottomline, easily prove return on investment and help justify the decision to purchase and implement the solution."

The IDeaS solution is a logical addition to van Hessen's business portfolio. With more than 25 years of experience gaining in-depth market knowledge and building relationships with local hoteliers, van Hessen has demonstrated a strong ability to deliver fast, efficient and knowledgeable response to hoteliers in its region. It will join the growing IDeaS network of representatives authorized to sell and market the IDeaS yield management solution.

"At IDeaS, we are looking forward to a long-term, mutually-beneficial relationship with van Hessen," said Fabian Specht, the Director of Business Development and Distribution for IDeaS in EAME. "This strategic business relationship with van Hessen underlines our commitment to the EAME market. Our joint goal is to become the preferred choice for any hotel or hotel chain considering an integrated yield management solution.

van Hessen has two offices in its region to serve Belgium, Luxemburg, and Holland.

The address in Belgium is:

van Hessen nv
Laarstraat 35
Boortmeerbeek 3190
Belgium
Phone: +32 16 607020
Fax: +32 16 607019

The address in Holland is:

van Hessen bv
Standaardmolen 1
Capelle a/d Ijssel 2906 RG
Holland
Phone: +31 10 450 4044
Fax: +31 10 442 2667

IDeaS, Inc., provides the hospitality industry's first and only yield management system performance guarantee for delivering room revenue increases of 4% or more. This guarantee is offered in confidence by IDeaS because of the company's proven track record of delivering benefits and results in a consistent and repeatable manner to hotelier clients around the world. IDeaS markets its proprietary scientific measurement process for yield management systems under the brand name of IDeaL/RESULTS.

IDeaS, Inc., provides its yield management solution exclusively to the hospitality industry. With its corporate headquarters in Eagan, Minnesota, IDeaS also maintains offices in London, Paris, Munich, Pune, Sydney and San Francisco. For more information, see the IDeaS web site at www.idealyield.com.

Contact
Gary Pettis
Phone: +1 651 452-7347
Email: gary.pettis@idealyield.com

Organization
IDeaS a SAS company
https://ideas.com
8500 Normandale Lake Boulevard, Suite 1200
USA - Minneapolis, MN 55437
Phone: (952) 698-4200
Email: info@ideas.com

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