MINNEAPOLIS, MN -- Hilton International has announced that it will be strengthening its relationship with IDeaS, Inc., in 1999 by extending its implementation of IDeaL/YIELD, the proven yield management system from IDeaS, Inc. "Following extensive testing and an initial roll-out of the system to selected hotels, we are now expanding the IDeaL/YIELD system further across the network and will have around 80 hotels installed by the year-end," said Janette Templeton, Vice President of Front Office Development and Yield Management at Hilton International. "From the end of 1995, and building on the base of the standardized property management system that was being deployed, Hilton International was actively looking at the new bid-price technology as it was being developed. After the decision to proceed was made, a detailed pilot study was carried out and following development and testing, the installations went ahead. This has delivered the positive impact on our revenue line that we expected and our decision to add further properties reflects these results." The IDeaS implementation gives almost immediate results. Each booking is optimized for market mix, length-of-stay and rate, and therefore revenues quickly improve. The increment is achieved through automated controls, which ensure that the right product is sold to the right customer, at the right time, and in line with the specific hotel's management strategies. "We are pleased with the decision of Hilton International to increase the number of properties with the IDeaL/YIELD system ," said Dr. Subhash Gupta, CEO and Co-founder of IDeaS, Inc. "By quantifying system performance through scientific measurement, our clients have the ability to see and understand the value that IDeaS brings to each hotel property. This measurement, of course, is a key factor in helping to justify further system installation for hotels that are part of a global chain." "This next phase of implementation will involve properties in Europe, the Middle East, South America and Asia," continues Janette Templeton. "As with the initial roll-out, the success of this next stage will lie in effective pre-planning, training and implementation support. Our in-house team will be working closely in partnership with the IDeaS team, and we have confidence in their ability to provide both a world-class staff and worldwide support for service, training and proactive system monitoring. IDeaS, Inc., develops and markets yield management solutions exclusively for the hospitality industry. With its corporate headquarters in Eagan, MN, IDeaS also maintains sales and service offices in London, Paris, Munich, San Francisco, Sydney and Pune. Hilton Hotels Corporation and Hilton International, a subsidiary of Hilton Group plc, have an alliance to market Hilton, the world's best-known hotel brand. Collectively offering more than 450 hotels in over 50 countries worldwide, both companies are recognized as leaders in the hospitality industry. Hilton International currently operates over 220 hotels worldwide.
Contact
Gary Pettis
Phone: +1 651 452-7347
Email: gary.pettis@idealyield.com
Organization
IDeaS a SAS company
https://ideas.com
8500 Normandale Lake Boulevard, Suite 1200
USA
- Minneapolis, MN 55437
Phone: (952) 698-4200
Email: info@ideas.com
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