MINNEAPOLIS, MN -- Millennium Hotels and Resorts announced that it will install and implement in October 1999 a pilot yield management system from IDeaS, Inc., at two of its properties in London. "Both pilots will go live in October, and the pilot test period will run to December," said Tony Dessauer, Rooms Business Development Director. "And in January 2000 we will evaluate the results." Once the benefit potential has been proven, Millennium Hotels and Resorts expects to roll out the IDeaS yield management solution to many more properties worldwide. Millennium and Copthorne are the two brands of the Millennium Hotels and Resorts chain - Millennium, a new international four-star deluxe brand, and Copthorne, a well established award winning four-star business brand. Millennium Hotels and Resorts owns and/or operates 44 properties in key cities throughout the UK, Continental Europe, New Zealand, Australia, Indonesia, Malaysia, Singapore, The Phillipines and the USA. The pilot site properties are the Millennium Gloucester Hotel, with 610 rooms, and the Millenium Chelsea Hotel, with 224 rooms, both hotels are located in London, England. "We are pleased with the IDeaS yield management system implementation plan, which includes data gathering and building a thorough understanding of the business model unique to each property. And we are keen to begin the education and training, assisted by IDeaS, to introduce the cultural changes and system solution, and the potential benefits they will bring our organization," said Dessauer. "We are looking forward to seeing the results from the benefits measurement process. It should give us a clear picture of how the introduction of the yield management culture and system have impacted on revenues, naturally taking into account other factors that have also had an affect on our business," added Dessauer. The use of pilot sites, like those at Millennium Hotels and Resorts will, help hoteliers verify the yield management solution's performance before electing to install it into multiple chain properties. They also help hotel owners and executives learn from the pilot's implementation, so they can streamline their own internal processes through which the yield management solution is integrated into different properties. "We believe that proving the performance of our solution with a pilot site is a prudent decision and are confident that we will deliver the benefits are clients expect," said Dr. Subhash Gupta, CEO and Co-Founder of IDeaS, Inc. "We are very pleased that Millennium Hotels and Resorts have announced that it will go forward with the two pilots in October." IDeaS, Inc., provides the hospitality industry's first and only yield management system performance guarantee for delivering transient room revenue increases of 4% or more. This guarantee is offered in confidence by IDeaS because of the company's proven track record of delivering benefits and results in a consistent and repeatable manner to hotelier clients around the world. IDeaS markets its proprietary scientific measurement process for yield management systems under the brand name of IDeaL/RESULTS. IDeaS, Inc., provides its yield management solution exclusively to the hospitality industry. With its corporate headquarters in Eagan, Minnesota, IDeaS also maintains offices in London, Munich, Paris, San Francisco, Pune and Sydney. For more information, see the IDeaS web site at
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Gary Pettis
Phone: +1 651 452-7347
Email: gary.pettis@idealyield.com
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IDeaS a SAS company
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