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Sales Office To Support Australia And Asia Regions
27 June 1999

MINNEAPOLIS, MN.-- IdeaS, Inc. the leading yield management supplier to the hospitality industry, announced that its sales operations for Australia and Asia are consolidating and will be headquartered in Sydney, Australia, effective August 1, 1999.

The Sydney office will serve both regions, and as a result, the IDeaS sales office in Singapore will cease its operations on July 31, 1999. The Sydney office will be lead by Mr. Grahame Tate, Regional Manager, Australia, New Zealand, and Asia. Its range of sales and service capabilities will be augmented by the newly-opened IDeaS office in Pune, India, which features a staff of Software Developers, Technical Support Specialists and Property Specialists.

"We have enjoyed tremendous success in Australia, where today our solution is delivering measured benefits to properties like the Rockman's Regency Hotel, the Hyde Park Plaza Hotel, the Quay West Hotel, the Novoltel Twin Waters Resort, and the Inter-Continental Sydney," said Dr. Subhash Gupta, CEO and Co-founder of IDeaS, Inc. "The experience and reputation gained from our successes in Australia will add tremendous value to Asian hoteliers as IDeaS accelerates its presence in their region."

Likewise, as most industry analysts agree, the Asian economy will show signs of significant improvement in the next couple of years, and IDeaS will be well poised to take advantage of greater opportunities within the hotel and resort base in Asia from the Australian office.

The business contact information for the IDeaS Australian office is: Mr. Grahame Tate, Regional Director, 12 Tryon Road, Suite 18, Linfield, NSW, Sydney, Australia 2070, phone: + 61 2 9416 0466, fax: + 61 2 9416 0464, and email: grahame.tate@idealyield.com.

IDeaS, Inc., provides the hospitality industry's first and only yield management system performance guarantee for delivering transient room revenue increases of 4% or more. This guarantee is offered in confidence by IDeaS because of the company's proven track record of delivering benefits and results in a consistent and repeatable manner to hotelier clients around the world. IDeaS markets its proprietary scientific measurement process for yield management systems under the brand name of IDeaL/RESULTS.

IDeaS, Inc., provides its yield management solution exclusively to the hospitality industry. With its corporate headquarters in Eagan, Minnesota, IDeaS also maintains offices in London, Munich, Paris, San Francisco, Pune and Sydney. For more information, see the IDeaS web site at www.idealyield.com.

Contact
Gary Pettis
Phone: +1 651 452-7347
Email: gary.pettis@idealyield.com

Organization
IDeaS a SAS company
https://ideas.com
8500 Normandale Lake Boulevard, Suite 1200
USA - Minneapolis, MN 55437
Phone: (952) 698-4200
Email: info@ideas.com

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