Newmarket International, Inc. and Hilton Hotels Corporation (Hilton) announced today that Hilton recently went live with Global SFA 7.1.2, Newmarket's MS SQL Server powered program. This Windows-based solution automatically allows regional and worldwide sales offices to share and disseminate account information and leads from a centralized data center.
Hilton--which in 1997 specified Newmarket's Windows-based Breeze and Delphi products as its primary sales and catering solution for individual properties--has used Global SFA to expand the reach of its automation infrastructure to the enterprise level. A data center, located in California, disseminates leads to national sales offices in Boston, Chicago, Dallas, Las Vegas, Los Angeles, New York and Washington DC. These offices can be linked further to Hilton's 130 individual properties running Newmarket solutions, creating a sales system accessible across the corporation. Efficient project teams from both Newmarket International and Hilton management reduced the implementation timeline from eight months to five. Newmarket converted Hilton's voluminous customer data from its proprietary Answer*Net(tm) system, conducted rigorous quality assurance testing that reduced Hilton's second data viewing to a single day via a dial-in, and co-created custom courses to train Hilton's global sales team. Hilton went live in late April three weeks ahead of schedule with approximately 120 concurrent users accessing the Global SFA database. "We're delighted about the aggressive implementation of Newmarket's enterprise solution to our worldwide sales offices," said Steve Armitage, vice president and managing director - sales for Hilton Hotels Corporation. "We expect that the Global SFA product will bring immediate productivity to Hilton team members and, at the same time, provide added value to our customer relationships." Hilton's goal, according to Armitage, is to upgrade to Newmarket's Global SFA 7.2, as soon as the product is fully tested and released later this year. Global SFA 7.2 employs D/COM architecture and features advanced replication and data warehousing capabilities along with remote Internet access. About Newmarket International, Inc. Newmarket International, Inc. is the world leader in sales automation software for the hospitality industry, offering scalable solutions and consulting services for hotels, convention centers, and convention and visitors bureaus. Enterprise products include Delphi, Breeze, Delphi Multi-Property Edition, and Global SFA. Destination sales products include CVBreeze and CCBreeze. Newmarket offers 24-hour support, complete customer training, and a dedicated staff of industry experts from corporate offices in Portsmouth, New Hampshire, and affiliates in London, Phoenix, and Singapore. News, product information and downloads are available at About Hilton Hotels Corporation and Hilton Direct Hilton Hotels Corporation is recognized internationally as a preeminent hospitality company. The company develops, owns, manages or franchises hotels, resorts and vacation ownership properties With more than 450 Hilton and Conrad International Hotels worldwide, Hilton Direct(tm) specializes in booking group business and leisure events solutions for 10 rooms or more. Conference and meeting solutions can be found online at (c)Copyright 1999 Newmarket International, Inc. All rights reserved. Delphi, Breeze, and CVBreeze are registered trademarks, and Functions Breeze, Delphi Multi-Property Edition, Global SFA, and CCBreeze are trademarks of Newmarket International, Inc. Additional company and product names may be registered trademarks or trademarks of their respective owners. NOTE TO EDITORS: The Answer*Net system name contains an asterisk (*) which may not appear in all databases.
Contact
Shawn McDonald
Director of Marketing
Phone: (603) 430-7434
Fax: (603) 436-1826
Email: smcdonald@newmarketinc.com
Organization
Amadeus Hospitality
https://www.amadeus-hospitality.com/
75 New Hampshire Avenue
USA
- Portsmouth, NH 03801
Tollfree: 888-829-8871
Phone: 1 603 436 7500
Email: info@amadeus-hospitality.com
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