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Tourism Investment in Bulgaria: New UN Tourism Guidelines Highlight Opportunities in the Sector
14 January 2026


Tourism Investment in Bulgaria: new UN Tourism Guidelines Highlight Opportunities in the Sector
Tourism Investment in Bulgaria: new UN Tourism Guidelines Highlight Opportunities in the Sector

UN Tourism has officially launched Tourism Doing Business: Investing in Bulgaria, a comprehensive set of guidelines of the opportunities available to investors in the country’s tourism sector.

The publication comes as Bulgarian tourism enters a new investment cycle, underscored by macroeconomic predictability, full EU integration, strong tourism performance, and an asset base that is diverse and differentiated from its competitors. The guidelines were officially presented to Bulgaria’s outgoing Minister of Tourism H.E. Mr. Miroslav Borshos, during his official visit to the UN Tourism headquarters in Madrid.

Bulgaria stands out thanks to the huge diversity of its tourism sector. From cultural heritage and nature-based destinations to spa, urban, and year-round tourism – it is one of Europe’s most exciting destinations. And it offers so much more to investors. As our new Guidelines make clear, it shows a commitment to transparency, and competitiveness, supported by a stable fiscal framework and strong European integration. UN Tourism Secretary-General Shaikha Al Nuwais

Highlighting Bulgaria’s Investment Potential

Bulgaria is not just open to investment, it has built a system that reduces permitting complexity, de-risks projects and improves ROI predictability. Moreover, it has established itself as a year-round destination, with diverse attractions, including sun and beach tourism, with 25 Blue Flag beaches, a winter travel destination, and a leader in both wellness tourism and cultural and heritage travel, with 10 UNESCO World Heritage Sites.

Tourism Doing Business: Investing in Bulgaria provides potential investors with key data and analysis of the opportunities and investment regulations and processes. Key takeaways from the publication show that:

The World Tourism Organization (UN Tourism), a United Nations specialised agency, is the leading international organisation with the decisive and central role in promoting the development of responsible, sustainable and universally accessible tourism. It serves as a global forum for tourism policy issues and a practical source of tourism know-how. Its membership includes 166 countries, 6 territories, 2 permanent observers and over 500 Affiliate Members from the private sector.

Media enquires: comm@unwto.org

Contact
UN Tourism Communications Department
Phone: +34 91 567 8100
Fax: + 34 91 567 8218
Email: comm@UNWTO.org

Organization
UN Tourism
www.unwto.org/
Capitán Haya, 42
Madrid, 28020
Spain
Phone: +34 91 571 07 57
Fax: +34 91 567 81 00 /20
Email: comm@unwto.org

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Tourism Investment in Bulgaria: New UN Tourism Guidelines Highlight Opportunities in the Sector

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