6 Creative Strategies to Increase Hotel Revenue
The hotel industry is facing a powerful mix of opportunity and pressure. Hotel guest spending on travel and associated expenses is projected to hit a record $777 billion, according to the American Hotel & Lodging Association. But costs are rising, staffing remains tight and many traditional revenue streams are feeling the squeeze. So what’s the smartest way forward? It’s not just about increasing room rates or trimming amenities. It’s about uncovering hidden revenue opportunities within the guest journey—and using modern tools to offer them without overloading your team. That’s why we’re sharing six smart strategies to grow revenue this year without sacrificing service quality. Here, we cover: A recent survey found that 49% of hotel executives “strongly agree” that non-room revenue is going to become a larger part of their cash flow. That’s great news, but manual upselling is outdated. That’s why hotels are replacing generalized add-ons and front desk pitches with dynamic, personalized offers delivered through smart technology. Technology lets hotels automatically deliver offers via guest messaging and the digital check-in flow automatically, so the right options are provided in the right context. Here are some ideas: Guests prefer texting. In fact, 78% say texting is the best way to reach them with updates. Have you considered how you can use this channel to drive revenue? It lets you add more communication touchpoints to the guest journey and surface new opportunities to offer paid add-ons. If you’re already communicating with guests via texting, here are ways to make it profitable: Fun fact: One hotel sent a text blast to in-stay guests with an extra night discount offer. They generated $15K instantly—see how they did it. Paper compendiums have long been the standard for showcasing hotel amenities, but going digital takes it a step further. Your guests get a mobile-friendly version of the info they need and you can showcase relevant upsells at the same time. For example, guests looking at departure times will also see a prompt to book a discounted late checkout. When guests see upsell offers alongside helpful information, they’re more likely to browse and buy. Here are some ways to incorporate this into a digital compendium: OTAs are great for visibility, but their commissions eat into revenue fast. To fetch higher profit margins, focus on converting guests directly from your website and phone lines. With AI-powered communication, you can answer questions in real-time via your phone or website without tying up your staff’s time. When guests can easily get the answers they need, they’re less likely to go to an OTA for info (or worse, a competitor!). Here’s how to use AI to turn potential guests into booked travelers: Hotels lose thousands to chargebacks and fraudulent payments every year. But the good news is that these are avoidable. Going digital proactively prevents fraud, makes your customers feel more secure when making payments and gives you more evidence to successfully challenge cases if chargeback claims occur. Collecting payments digitally is safer for your guests and your revenue. Here are some solutions to implement: A five-star experience deserves a five-star review, but even happy guests may forget to leave one. Because reviews directly influence where guests choose to book (and how much they’re willing to pay!), this is a missed opportunity to bring in more bookings. By automating the ask for reviews, you can be sure you prompt every happy guest, every single time. Incorporating an ask for a review can be done at several key touchpoints throughout the guest journey: As costs rise alongside guest expectations, growing revenue is about working smarter, not harder. By automating key parts of the guest journey and creating great experiences, you’ll optimize your revenue and create stays your guests will want to repeat again and again. If you’re ready to rev up your hotel revenue engine, Canary Technologies’ solutions make it possible. Trusted by 20,000+ hotels in 100+ countries, Canary creates more opportunities to earn at every stage of the guest journey. Book a demo today to see what’s possible.
6 Ideas for Increasing Your Hotel’s Revenue
1. Rethink Upselling With Automation
3 Ideas for Automatic Ancillary Revenue
2. Monetize Guest Messaging
How to Make Money Through Guest Messaging
3. Digitize Your Compendium for More In-Stay Spend
Offer More Information, Get More Revenue
4. Drive Direct Bookings With AI
Automate Answers for More Direct Bookings
5. Reduce Chargebacks and Payment Fraud
Say Goodbye to Fraud and Chargebacks
6. Capture Reviews to Drive Future Bookings
Ways to Automate the Ask for Reviews
Final Thoughts: More Hotel Revenue Without More Work
Contact
Amanda McDowell
Content Marketing Manager
Email: amcdowell@canarytechnologies.com
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Canary Technologies
https://www.canarytechnologies.com/
275 Sacramento Street, Floor 3
USA
- San Francisco, CA 94103
Phone: 1 877 739 1545
Email: info@canarytechnologies.com
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