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Building the Sustainable Hospitality of Tomorrow: Insights from Thought Leaders, from Strategy to Actions
6 June 2025


Building the Sustainable Hospitality of Tomorrow: Insights from Thought Leaders, from Strategy to Actions
Building the Sustainable Hospitality of Tomorrow: Insights from Thought Leaders, from Strategy to Actions

In today's ever-evolving hospitality industry, the emphasis on Environmental, Social, and Governance (ESG) initiatives has never been more crucial. Recently, a round table discussion with Agnès Roquefort, Global Chief Development Officer, Luxury & Lifestyle, along with thought leaders André Heintz (TK), Vanguelis Panayotis (CEO, MKG Consulting & Hospitality ON) and Alice Vachet (Journalist and Host of L’Empreinte), shed light on how our focus on ESG is shaping our development and relationships with owners, and our commitment to sustainable practices and the tangible solutions for them.

This conversation explores the ongoing changes impacting the hospitality industry at large, providing perspectives and examples to leverage these transformations into opportunities, delving into the insights from Accor’s ‘The New Quality of Time’ Report’:

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Being Sustainable is not an Option Anymore

Accor takes concrete steps for sustainable business performance that effectively address environmental and biodiversity challenges. Some concrete examples illustrated in the round table discussion include an ESG scorecard, a risk assessment tool with AXA, and turnkey solutions such as removing from hotels single use plastics or food waste management with Fullsoon which is also using artificial intelligence to measure carbon impact of menus.

It's essential that we engage with our owners on this topic. We are implementing tools and valuable partnerships to better evaluate the environmental and biodiversity risks related to our developments. Together, we aim to integrate these insights into renovation and new construction projects, advocating for conversions whenever possible to minimize our environmental footprint. Agnès Roquefort, Global Chief Development Officer, Luxury & Lifestyle

Generating Value Through Carbon Reduction

Investing in carbon neutrality is a win-win strategy for owners. By investing in their journey toward carbon neutrality, owners can enhance both the value of their real estate and their commitment to sustainability while reducing their costs and meeting growing guest expectations for sustainable travel.

Long-Term Transformation: Investing in Talent for Long-Term Success

Being sustainable is not just a short-term initiative, but a long-term commitment that requires the active engagement of our Talent. To drive meaningful change, we have launched our innovative “School for Change”, an educational platform dedicated to empowering our Heartists® and our teams with the knowledge and skills needed to champion sustainability. Additionally, our newly launched volunteering program further engages our Heartists® in sustainability efforts, fostering a deep-rooted culture of responsibility and community involvement.

Read more about sustainability and other transformative trends shaping the hospitality industry and the opportunities for our sector in ‘The New Quality of Time’ Report, part of the award-winning content series ‘From Change to Opportunity’.

To download and read the report, click here.

You can also watch the full version of the discussion on Accor’s YouTube.

Accor is a world-leading hospitality group offering stays and experiences across more than 110 countries with over 5,600 hotels and resorts, 10,000 bars & restaurants, wellness facilities and flexible workspaces. The Group has one of the industry's most diverse hospitality ecosystems, encompassing around 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. ALL, the booking platform and loyalty program embodies the Accor promise during and beyond the hotel stay and gives its members access to unique experiences. Accor is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity, and inclusivity. Accor's mission is reflected in the Group's purpose: Pioneering the art of responsible hospitality, connecting cultures, with heartfelt care. Founded in 1967, Accor SA is headquartered in France. Included in the CAC 40 index, the Group is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit group.accor.com or follow us on X, Facebook, LinkedIn, Instagram and TikTok.

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