Cendyn and Amadeus Report Strong Growth Metrics for U.S. Events (source: Amadues/Cendyn)
Cendyn, a global integrated hotel technology and services company, and Amadeus, a leading technology provider for the travel industry, today released metrics from the companies’ Hospitality Group and Business Performance Index (the “Index”). The overall health index reached the highest level in four quarters. The aggregated Index reflected performance for all segments – Group, Corporate Negotiated, GDS, and Events – and shows 1Q2025 achieved 109.1 percent compared to 2024.Top overall health index markets include:
In addition, the top growth markets specific to Group performance were New Orleans (156.4 percent), Philadelphia (124.3 percent), Washington D.C. (118.5 percent), San Francisco (112.9 percent), and Chicago (112.5 percent).
The Index combines event data from Knowland by Cendyn with hotel booking data from Amadeus’ Demand360® business intelligence solution to provide aggregate views of the key drivers of hotel performance. The aggregated index reflects performance or “health” for all segments – Group, Corporate Negotiated, Global Distribution System (GDS), and Events. It offers filters for event market segments and booking industries, empowering hoteliers, destination marketing organizations, and convention and visitor bureaus to adapt strategies effectively.
By using industry-leading data from Knowland by Cendyn and Amadeus’ Demand360®, along with the industry-leading sales and catering solution, Amadeus' Delphi®, hoteliers can develop precise, data-driven strategies to boost group sales and efficiently manage the entire process from lead to event execution.
The Hospitality Group & Business Performance Index uses a multi-factor weighting system that balances metrics such as group, corporate transient, and GDS room nights with average daily rate (ADR) performance. Each factor is averaged to provide a final index score, ensuring a more accurate overall performance assessment.
ABOUT CENDYN
Cendyn is a global hospitality cloud-based technology company that enables hotels to drive revenue, maximize profitability, and create deeper connections with guests through its integrated solutions. Serving hoteliers for nearly 30 years, Cendyn drives commercial success for hotels through its Find, Book, Grow promise: find the right guests, drive them to book direct, and grow loyalty and revenue across the spectrum of digital guest interactions.
Cendyn has over 35,000 customers worldwide in more than 150 countries generating more than $20 billion in annual hotel revenue. The company supports its growing customer base from locations across the globe, including the United States, France, the United Kingdom, Singapore, Bangkok, and India. To find out more, visit cendyn.com
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Kim Dearborn
Email: kim@kim360pr.com
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Cendyn™
https://www.cendyn.com/
301 Yamato Rd, Ste 3194
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Phone: +1-561-515-6276
Email: info@cendyn.com
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