In an era where hotels are competing with hyper-personalized digital experiences, Rik van Leeuwen of Ireckonubelieves that data-driven automation is the key to guest loyalty and revenue growth. Speaking at ITB Berlin, he outlined how hoteliers can harness AI to predict guest behavior, automate engagement, and eliminate data silos.
Key takeaways
Van Leeuwen predicts that within a few years, every successful hospitality company will be a data company. The hotels that fail to leverage automation, predictive analytics, and AI-powered personalization will be left behind.
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3-5 March 2026
 Messe Berlin Bezirk Charlottenburg-Wilmersdorf Berlin, 14055 Germany |
Organization
Ireckonu
https://www.ireckonu.com/
Olympisch Stadion 43
Amsterdam, 1076 DE
Netherlands, The
Phone: 31 203702760
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