U.S. Open Serves Up Growth for New York Events Industry Increasing Year-over-Year Volume by 30.2 percent in August, Knowland Reports (source: Knowland)
Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, reported that New York ranked second among the top 25 markets, with over 30 percent year-over-year (YoY) meeting volume growth driven primarily by sports tourism for August. Las Vegas ranked first with 36 percent YoY growth. This data is sourced from Knowland’s sales intelligence platform designed to help hoteliers protect and grow their revenue base. While Las Vegas headed the top 25 markets list, the U.S. Open bolstered New York event business substantially. New York also hosted multiple events for the Badminton World Federation, a leading hospitality event planning company creating high-end authentic, and unique restaurant and cocktail bar experiences, likely associated with U.S. Open entertainment, as well as the National Medical Association. About the Data: This data is provided to help hoteliers still building momentum gain insight into the top locations selected by today’s meeting planners. This information about the leading industry drivers provides a clear picture of those groups that are returning to the meeting and event space. Insights presented results from the analysis of meetings and events data acquired through Knowland data collection and aggregation methods, including field reporting and automated methods of customer and non-customer data collection in primary, secondary, and tertiary markets, as well as its large historical database. Knowland is the world's leading provider of data-as-a-service insights on meetings and events for hospitality. With the industry's largest historical database of actualized events, thousands of customers trust Knowland to sell group smarter and maximize their revenue. Knowland operates globally and is headquartered just outside Washington, DC. To learn more about our solutions, visit www.knowland.com or follow us on X @knowlandgroup.
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