Seibu Prince Hotels Worldwide, the premier hospitality company providing authentic travel experiences in Japan and beyond, today unveils Seibu Prince Global Rewards, a new loyalty program offering unparalleled benefits to guests worldwide. Seibu Prince Global Rewards replaces the company’s existing membership programs – Seibu Prince Club emi, StayWell Rewards and Prince Preferred – and affords guests the opportunity to earn points and attain status without previous regional restrictions. "The launch of Seibu Prince Global Rewards marks another stride forward as we propel the company from a domestic brand to an international one," stated Yoshiki Kaneda, President and CEO of Seibu Prince Hotels Worldwide. "In recent years, we’ve endeavored to meet the evolving needs of global travelers with significant openings in new markets and infrastructural changes. The introduction of an integrated membership program is the natural next step, which will deliver greater value to guests no matter where in the world they visit.” Seibu Prince Global Rewards opens doors to unparalleled experiences and unprecedented value at over 80 Seibu Prince Hotels & Resorts. Whether guests are enjoying an urban escape at the newly renovated The Prince Kitano New York, a cultural retreat at The Hotel Seiryu Kyoto Kiyomizu or a business trip at The Prince Akatoki London, they can earn points, achieve elite membership status and receive exclusive benefits, such as best rate guarantees, complimentary room upgrades and other members-only offers. To simplify the guest experience, Seibu Prince Hotels Worldwide has introduced a new mobile companion app, available for download now on iOS and Android platforms. The Seibu Prince Mobile Rewards app features an intuitive interface and convenient functionalities, empowering guests to make reservations, check their status, and redeem points at the touch of a finger. The company has additionally launched a revamped website with optimized user design, refreshed visuals and an enhanced booking engine, consolidating all properties under the Seibu Prince Hotels & Resorts brand umbrella into a single digital destination and simplifying the booking process for guests. In celebration of the debut of Seibu Prince Global Rewards, the brand is offering a limited-time promotion for guests to accrue extra points. From April 25 to September 30, 2024, members can earn triple the amount of points on the total spend at participating hotels and leisure facilities worldwide, including but not limited to The Prince Akatoki London, Prince Waikiki, The Prince Park Tower Tokyo and The Prince Kitano New York. Members who take advantage of the special campaign can earn points faster and use them toward discounted overnight stays, culinary discoveries and other experiential offerings. To explore the revamped website, learn more about Seibu Prince Global Rewards, download the app and delve into details regarding the bonus points promotion, please visit www.seibuprince.com/loyalty. Seibu Prince Hotels Worldwide (SPW) is a Tokyo-based hospitality company operating hotels, resorts, and leisure businesses worldwide. SPW is a core company of the Seibu Group, a holding company with over 20,000 employees operating across a wide range of businesses, including real estate, hospitality, recreation, urban transportation, and sports management. SPW combines disciplined operational excellence with strategic development to create sustainable value across its portfolio. The company is pursuing a long-term strategy to expand to 250 hotels globally by 2035. For more information, visit seibuprince.com.
Organization
Seibu Prince Hotels Worldwide Inc.
www.princehotels.com/
3-1-5 Higashi Ikebukuro, Toshima-ku
Tokyo, Japan
Phone: +81-3-6741-9155
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