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World Independent Hotel Promotion Retained by Louvre Hôtels Group for Comprehensive SEO Services
Hotel marketing agency WIHP has been retained by Louvre Hôtels Group, to deliver a complete range of SEO services for all the group hotel websites31 October 2013
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Louvre Hôtels Group, the largest hotel chain in France, and one of the largest in Europe, has retained World Independent Hotel Promotion (WIHP) for search engine optimization services across all brand websites, in a continued effort to develop and adapt its digital strategy to the ever-changing digital marketing landscape. As part of the agreement, Louvre Hôtels Group is also getting a customized version of WIHPConnect™, the most complete software as a service marketing platform for hoteliers, to monitor SEO performance internationally.
"We're very happy to work with Louvre Hotels to help increase direct bookings through better optimized hotel websites," said Martin Soler, WIHP's Marketing Director. "The rapid and responsive action taken by the Louvre Hotel team shows they are a dynamic team keeping up with the latest technology trends."
Louvre Hôtels Group counts among the first hotel chains to benefit from using the recently launched WIHPConnect™. A cloud-based solution, WIHPConnect™ is the most advanced digital marketing software on the market, offering hoteliers significant competitive advantages over existing resources. Under one roof, hoteliers have access to in-depth analytics, comprehensive sales and marketing tools, as well as media monitoring tools and reports that can be accessed on-the-go, anytime, anywhere.
"We have decided to work with Wihp to give our hotels a better visibility on their own website traffic, webmarketing actions and revenues. Today, hotels need advanced tools to increase ROI and Revenues and at the same time they should to be able to take decisions to keep-up with the market growth" says Luca Gerini E-Commerce and Mobile Director at Louvre Hotels Group
WIHPConnect™ provides significant added value when compared to similar electronic offers from competitors. Hotels all over the world could benefit from adopting the software to manage their marketing campaigns, by tracking conversions, improving guest experience on site, managing the online reputation of the hotel brand, guest loyalty and more.
WIHPConnect™ also makes sense of big data, through a proprietary tracking and monitoring algorithm that shows hoteliers the most significant statistics, giving them actionable knowledge about how their properties perform online and on mobile.
About Louvre Hôtels Group:Louvre Hôtels Group is a Groupe du Louvre subsidiary, and is managed by Pierre-Frédéric Roulot. It was established in 1976 and since 2005 has been owned by Starwood Capital Group. In July 2009, Louvre Hôtels joined forces with the Golden Tulip Hospitality Group, when Starwood Capital took over the latter. This move propelled Louvre Hôtels Group (Louvre Hotels & Golden Tulip) to the position of a key player in the international hotel industry, with a portfolio of more than 1,100 hotels, representing a total capacity of over 90,000 rooms in 42 countries.
About WIHP
World Independent Hotel Promotion (WIHP) is a leading hotel marketing agency drawing on more than 12 years of experience and tracking. Having built over 4000 hotel websites and tracked the most efficient ones, WIHP now provides hotels from all markets with high-end hotel marketing campaigns designed to increase direct revenues. With their custom tracking system WIHP provide their customers with extensive information on ROI and results. To learn more, visit wihphotels.com, or follow WIHP on Twitter, @WIHPhotel; Facebook; or Google+.
Contact
Martin Soler
Marketing Director
Phone: +33153461068
Fax: +33144879035
Email: martin@wihphotel.com
Organization
World Independent Hotel Promotion (WIHP)
https://wihphotels.com/
77 rue du Faubourg Saint Antoine
Paris, 75011
France
Phone: 33 1 53 46 10 60
Email: contact@wihphotels.com
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