In today’s competitive hospitality landscape, hotels are facing increasing pressure to optimize their revenue streams and stay ahead of industry shifts. With the rise of digital channels and ever-evolving consumer behavior, it’s crucial to adopt a holistic approach that combines revenue management, digital marketing, and customer relationship management (CRM) strategies.

Hotel Equities, a leading hotel management firm with a growing portfolio of nearly 300 hotels and resorts throughout the U.S. and Canada, has selected Oracle NetSuite to support its vision to deliver a comprehensive ERP. With NetSuite, Hotel Equities will take advantage of an integrated technology ecosystem to help increase productivity, automate key business processes, visualize real-time data and analytics, and improve visibility across its operations.

RateGain Travel Technologies Limited, a global provider of AI-powered SaaS solutions for travel and hospitality and a member of Oracle Partner Network (OPN), today announced that its connectivity platform is available on the Oracle Cloud Marketplace and can be deployed on Oracle Cloud Infrastructure (OCI) and integrated with the Oracle OPERA Cloud via the Oracle Hospitality Integration Platform (OHIP). Oracle Cloud Marketplace is a centralized repository of enterprise applications offered by Oracle and Oracle partners.

If you’re a regular reader of Cendyn’s informational articles on hospitality marketing, chances are you caught our previous piece on Gmail and Yahoo’s new sender requirements. If not, feel free to hit that link; it’s a convenient primer on the latest updates for crafting emailed communication, with handy, “news-you-can-use” tips for increasing open rates and engagement.

In today’s digital age, effective marketing strategies are essential for hotels to stay competitive and drive direct bookings. One of the key components of a successful digital marketing strategy is paid search advertising, which allows hotels to reach potential guests actively searching for accommodation options. It plays a pivotal role in driving visibility, revenue, and direct bookings for hotels.

Ireckonu, an innovative Hospitality Middleware and Customer Data Platform for hotel chains, today announced the achievement of ISO/IEC 27001:2022 certification, a globally recognized standard for information security management systems (ISMS). This certification demonstrates Ireckonu’s comprehensive commitment to the highest level of security for sensitive information and data.

ASSA ABLOY Global Solutions is now announcing the acquisition of Messerschmitt Systems, an internationally renowned manufacturer of access and room control hardware and software. Founded in Germany in 1985, Messerschmitt Systems specializes in serving the needs of hotels, with its solutions able to seamlessly integrate with the leading PMS platforms in use by today’s industry businesses. Messerschmitt Systems will be part of ASSA ABLOY Global Solutions’ business area Hospitality and their Vingcard brand.

ASSA ABLOY Global Solutions is announcing that its Hospitality business area will make Vingcard its main brand. Vingcard has a history of offering enhanced security across industries for almost 50 years, and it reinforces its commitment to quality service and customer satisfaction. For the core hospitality segments and adjacent markets, this includes continuing to expand and push the limits in technology innovation, including leading new advancements in electronic locks, safes, access management, digital key solutions, location-based services, cloud-enabled software, Wi-Fi connectivity and much more. The Vingcard name as the main brand also creates a clear identity and more focused messaging that aligns with customer needs. The brand will continue to uphold and expand the same service for customers while leveraging new opportunities to expand its range of solutions.

At the heart of every great hospitality organization is a great property management system (PMS). In fact, the hotel PMS market size was estimated at USD 7.15 billion in 2023, and is expected to grow at a CAGR of 10.77% to reach USD 14.71 billion by 2030.

Cloud5 Communications, the leading provider of IT and communications solutions and services for more than 5,000 hotels across the Americas, has today announced the appointment of hospitality technology veteran, Fred Reeder, as Senior Vice President of Sales and Business Development.