In the hospitality industry, online reviews can make or break a business. A glowing review can attract new guests, while a negative one can deter potential customers. But one factor that’s often overlooked is the power of a thoughtful response. Engaging with reviews—whether positive or negative—shows your guests that their feedback matters and helps build trust with future patrons. In this blog, we’ll explore actionable tips for responding to online reviews and turning every interaction into an opportunity for positive guest engagement.

As we wrap up 2024, Cendyn celebrates a year marked by significant milestones and collaborations in the hospitality industry. From a refreshed brand identity to prestigious award wins, Cendyn has dedicated efforts to help hoteliers worldwide connect with guests, drive bookings, and explore new revenue streams. This year, as the industry embraced technology to meet evolving traveler expectations, Cendyn led the way.

Hospitality brands must shift from sterile presentations of features to narrative-driven engagements that address guests’ pain points and build emotional connections. Florencia Cueto Pedrotti, Director of Global Engagement & Sales Enablement at Shiji, sat down with Juanda Núñez, Founder of Smart Travel News. Known for his witty and engaging communication style, Juanda shared his insights about the power of personalisation, the evolving role of technology, and the importance of human connection in hospitality.

The European Commission’s Digital Markets Act (DMA) has made many headlines since it came into force. And its impact on hotel marketing is being discussed in all corners of the world. But how is it affecting hotels in reality? And what do hotels need to do to protect their visibility and revenue?

The hospitality industry thrives on delivering memorable guest experiences, but it also faces a unique set of challenges that require constant innovation and adaptability. From rising operational costs to evolving guest expectations, the landscape is more competitive than ever. Fortunately, technology offers powerful solutions to address these challenges and drive success. In this blog, we’ll explore the top challenges in hospitality and how technology can help solve them.

Guest engagement is at the heart of every successful hotel. Turning guests into loyal advocates takes more than impeccable service—it requires harnessing the power of modern marketing technology. By using data-driven insights and delivering personalised experiences through effective omnichannel communication, hotels can elevate guest satisfaction, drive growth, and inspire loyalty.

IDeaS, a SAS company and the world’s leading provider of hospitality revenue management software and services, has announced that it has partnered with Al Habtoor Palace in Dubai to deploy IDeaS’ G3 Revenue Management System (RMS).

Our research reveals an industry poised for transformation, with 82% of hospitality executives recognizing the game-changing potential of going beyond measuring performance by standard measures such as Revenue per Available Room (RevPAR) alone to effectively measure and optimize Revenue per Available Guest (RevPAG). More importantly, 72% of hospitality executives are willing to invest in enhancing their current technology to tap into this potential. This metric isn't just a number; it's a fundamental reimagining of how we create value andmeasure success in our field.

Not knowing your niche, too-aggressive marketing, and failing to re-market effectively to OTA traffic…these are all key challenges facing hoteliers at the moment. But there are some profound opportunities, too. Find out more about the insights that came out of the Cendyn World Tour 2024 – London event.

Booking.com is a leading review generation source in the majority of the world’s markets. Now, it is introducing significant updates to its review scoring system, and this change marks a watershed moment—particularly for hotels that haven’t been leveraging ReviewPro’s GRI.