The hospitality industry thrives on providing exceptional guest experiences, but achieving this goal has always been a balancing act between personalized service and efficient operations. Enter artificial intelligence (AI)—a transformative technology that is reshaping how hotels, resorts, and other hospitality businesses operate. From streamlining backend processes to enhancing guest satisfaction, AI is revolutionizing every aspect of hospitality. In this blog, we’ll explore how AI is driving change and helping hospitality businesses meet the demands of a tech-savvy, convenience-driven world.

Aptech, a leading provider of scalable accounting, business intelligence, financial planning and management solutions for the hospitality industry, today announced the debut of an updated logo and branding to the hospitality industry, reflecting its commitment to innovation and offering industry-leading solutions to its customers.

Originally published on Amadeus Insights.

MGM Resorts International has completed the deployment of the next generation Amadeus Central Reservation System (ACRS) across MGM Resorts’ North American hotels, including Las Vegas and regional hotels. The cloud based ACRS offers advanced distribution capabilities enabling MGM Resorts to efficiently connect with its branded and third-party distribution channels.

The Circus Hotel faced several challenges in managing its sales distribution. The first issue stemmed from working with a previous partner who duplicated their website to create campaigns, which made it difficult to maintain effective control over channel management. This lack of transparency caused significant challenges for both customers and employees.

Silken Hotels faced several challenges in their quest to strengthen their position in the competitive hospitality industry. Limited visibility on Global Distribution Systems (GDS) hindered their ability to capture a broader audience, while a smaller share of corporate clients restricted their revenue diversification. Insufficient participation in corporate RFPs further limited opportunities to secure global partnerships. Additionally, a lack of strong brand recognition among travel agents, consortia, and corporate travel planners posed obstacles to expanding their market presence. Inefficient rate management through their Central Reservation System (CRS) also made it difficult to align pricing strategies with market demands, underscoring the need for strategic adjustments to achieve sustained growth.

Cendyn, a global integrated hotel technology and services company, announced today it was honored in three categories for travel marketing excellence by the Hospitality Sales & Marketing Association International (HSMAI) during the annual Adrian Awards Celebration held at the New York Marriott Marquis on February 18, 2025. This year’s theme, Wish You Were Here, highlighted the stories of memorable and successful travel marketing and public relations campaigns, ads, earned media programs, and experiential and digital experiences that inspired the notion that travel is about more than just the destination, cultivating a passion for the journey and memories collected along the way. Industry experts of the Adrian Awards judging panel are comprised of advertising, public relations, communications, media, and digital professionals, along with leading members of the travel community. Judges awarded Cendyn with two silver and three bronze Adrian Awards for winning entries in the following categories: Silver Awards - Digital search marketing strategy with HHM Hotels // Independent Collection Holiday Cyber Sale and a social media campaign with Virgin Hotels New York City Strategic Launch. Bronze Awards – Digital search marketing strategy with Sunseeker Resort Charlotte Harbor, social media and social networking with Fontainebleau Miami Beach, and with the Watergate Hotel website redesign. “We are thrilled to be honored with five prestigious Adrian Awards,” said Cendyn CMO, Nicki Graham. “Cendyn’s digital marketing teams work diligently to ensure our clients maximize their online presence, attract new guests, and drive direct booking conversions. Whether through our comprehensive digital marketing offering, website development, or social media programs, our hospitality marketing specialists apply their knowledge to ensure our customers achieve optimal campaign performance that drives revenue.” “The Adrian Awards honors the creativity and vision that drives our industry forward, shining a spotlight on the marketing and communication leaders whose outstanding work truly inspires people to embrace travel and create unforgettable memories in the journey,” said Brian Hicks, president and CEO of HSMAI. The Adrian Awards, now in their 68th year, are the largest and most prestigious competition in global travel marketing. The 2024 Adrian Awards were presented in advertising, digital, PR/communications, and integrated campaign categories. These include awards for digital creators, reputation management, affiliate marketing, and broadcast integration.

Agilysys, Inc. (Nasdaq: AGYS), a leading global provider of hospitality software solutions and services, today announced that Hamilton Island Enterprises (HIE) has selected a suite of Agilysys hospitality software solutions to further enhance guest experiences and support operational efficiencies across the island.

Dubai, UAE - February 17, 2025 – Shiji, a global leader in innovative hospitality technology solutions, is proud to announce that Jannah Hotels & Resorts, a luxury hotel group renowned for its commitment to affordable luxury in the Halal segment, has successfully adopted Shiji PMS- Shiji Enterprise Platform. This collaboration marks a significant milestone in Jannah Hotels & Resorts’ digital transformation journey, empowering the group to enhance operational efficiency, sustainability, and guest satisfaction.

Dorint, one of the largest and most well-established German hotel companies in DACH, has partnered with IDeaS, a SAS company and world leader in hospitality revenue management software and services, to bolster its revenue management strategy.