dormakaba, provider of Saflok and Ilco RFID and mobile access security solutions, announced the new Beauport Hotel Gloucester, Massachusetts, opened its doors with mobile-ready networked Saflok Quantum RFID guest room electronic door locks as well as perimeter and facility access entry points. The property's electronic door locks communicate with the Beauport Hotel's front office system over dormakaba's Messenger® Lens network for a more secure guest environment. The luxury Beauport Hotel Gloucester is located ocean front on Cape Ann in Massachusetts. Click here for information on electronic door locks from dormakaba.

Celebration Suites in Kissimmee, FL is using ALICE to improve its staff communication and guest request management. Prior to adopting ALICE in the summer of 2016, Celebration Suites ran its operations with a paper-based system. For a 550-key operation spread across 21 acres, this added an onerous amount of reporting to staff activity, with the result that logs were often incomplete and overlooked. This occasionally led to confusion behind-the-scenes, compromising guest service. Indeed, the hotel's staff quickly saw the value of bringing request management online, with the improved organization, transparency, and accountability that comes in so doing.

protel hotelsoftware's imminent announcement at this week's ITB Berlin is set to disrupt the market. The complexity of hospitality IT has increased hugely over the past years; the number of systems that are being connected is constantly rising. Faster, and faster. Thanks to the dynamics of technical evolution, new ideas evolve nearly daily to provide better guest services. Big Data, micro-services, cloud computing and much more provide guests and hoteliers with an enormous potential to benefit from this. Creativity is not limited - however, it's tough to make such ideas become reality: Often the execution is too difficult, too slow and too costly due to the rigid IT environment that's actually being used in hotels.

Global hospitality management software company Xn protel Systems today announced the implementation of xnPOS at The Reverie Saigon in Ho Chi Minh City, Vietnam. The installation included 71 POS licenses across all five outlets in the hotel to be used by 240 staff. The Reverie Saigon is the flagship luxury property of the Windsor Property Management Group Corporation (WMC Group), whose parent company has been operating in Ho Chi Minh City since the early 1990's.

Springer-Miller Systems (SMS), the leading provider of guest-centric hospitality and spa management systems, today announces Sherry Cuti has joined SpaSoft as Regional Account Manager for the Northern region of North America.

Cendyn, a cloud-based hospitality software and services company was selected as the technology partner by RLHC (Red Lion Hotels Corporation) for the company's CRM and "Hello Rewards" loyalty program.

When peak season hits, the pressure heats up for hotels to fill rooms to capacity. More than any other time of the year, guests are actively searching for properties, so how can a hotel maximize this golden opportunity? For marketers, the key to winning seasonal business is a digital strategy centered around location, context and relationships.Strike while the iron is hot Invest! Now is the time to use your marketing budget funds. There's more opportunity going into the market, so don't hold back on digital advertising. While there is no perfect budget allocation ratio for season vs. shoulder, it's important to take this time to analyze your strategy on a case by case basis, market to market; however, the bottom line is - invest.Partner with the CVB The Convention and Visitors Bureau (CVB) is your best friend during peak season. Engage in a partnership, get their media calendar, learn where the CVB is spending advertising money and piggy-back off their efforts in the same spots. The synergy is unbeatable. It's also beneficial to know the heads of marketing at your local CVB, so participate in CVB events and network.Identify new flight routes During peak season, new direct flights pop up to handle demand, which means more potential guests for your hotel. Identify those new routes and place ad buys around them. Geotarget paid search, display, video and social ads to these seasonal markets, they could be in your competition's blind spot.Invest in a "hotels near me" search campaign Seek out travelers who haven't booked a hotel yet, and show them your hotel is nearby and ready to accommodate. With the added tourism in the market, both drive-in and fly-in, consumers will be searching for different businesses in the area. Serve up location-specific PPC campaigns and optimize your ads for "near me" searches.Maximize impression share Get in front of every traveler looking for you. That means increasing your search ad spend on Google, Bing and Yahoo. Make sure brand campaigns are at least 95% impression share—this will prevent competitors from stealing your customers. Check your remarketing campaigns: are they remarketing to your entire cookie pool? Remarket to potential guests with creative content that reflects what they were engaging with on your website. If a visitor spent a lot of time on your golf page, serve them a golf-centered ad. Mirror your approach to their behavioral and intent – they're already interested in specific aspects of your hotel, and your digital marketing efforts should take advantage of that. Contextual keyword campaigns Contextual programmatic advertising allows you to target and advertise to consumers based on the content they are searching for or reading online. Imagine someone is reading "Top 10 Things to Do in Denver," on USA Today.com, searching for Denver flights or reading about an upcoming music festival in Denver. Those searches represent potential hotel guests. Tap into contextual programmatic advertising to reach these travelers and deliver the right message at the right time –when they're actively thinking about that trip.Events & activity content During peak season, there's an abundance of festivals, concerts and events in your area. For example, Chicago is known for its block parties during the summer. Showcase that your hotel can elevate the event experience and you're more likely to fill rooms. Create a special weekend package with a free ticket to the festival. Buy digital advertising space utilizing event keywords and interests. Market your strengths related to the event. If you're close to the concert, promote your location in your advertising. If your hotel is miles away from the event? Mitigate it. Advertise that your hotel offers a shuttle with drop off at the festival gate every hour, or market your hotel as a great place to escape the noise and traffic after the show. In closing, make the most of the peak season – it's your hotel's best time to shine, so use those marketing dollars and be smart about digital advertising. With a proactive approach, you'll be filling rooms in no time. PERSONALIZE AND PROFIT WITH DATA-DRIVEN DIGITAL MARKETING. Cut through the noise of the crowded hospitality industry with personalized multichannel campaigns that engage your audience and showcase your brand. Find out more.

FCS Computer Systems (FCS), a leader in hospitality technology operations solutions and services, has announced the relocation of its global headquarters to Singapore. Situated at New Tech Park in Serangoon, the strategic location of the new FCS headquarters is expected to further expand the company's rapid business growth, enhance customer service and support for existing and new clients in the region, and create new global business opportunities for the company.

Guestline has teamed up with their Irish partner, Tierney's, to host a second Irish Connect event in Limerick, aimed at the Irish hospitality market.

Corigin Real Estate Group, a preeminent developer, owner and operator of New York City real estate, has partnered with ALICE to improve its resident experience and staff operations at eight New York City properties. Corigin selected ALICE, which powers operations and guest engagement at hundreds of hotels and luxury residences in the United States and around the world, to elevate its tenant offering and improve property management and service delivery across its portfolio.