The hospitality industry is the global provider of choice. All around the world, guests choose where to travel, how to get there, where to eat and sleep, what attractions to see. There are many factors that drive these decisions, of course, but every travel decision leads to another, and a myriad of subsequent choices will eventually be made. Hotels undisputedly understand the critical role that choice, and the appeal of endless guest options, plays in the travelers' decision-making process. After all, hotels make it their business to provide potential guests with as many choices as possible.

Next month at the Hospitality Industry Technology Exposition & Conference (HITEC) in Toronto, to be held June 26 to 29 at the Metro Toronto Convention Centre, RMS Hospitality Solutions is inviting attendees to experience the RMS Hotel, located in Booth #117. Beginning June 12, hoteliers can make an online reservation for a booth visit using the RMS Booking Engine.

Marketing to your guests isn't just about winning them over at planning and booking. Given the influence of TripAdvisor and social media in a guest's decision to book with you over the competition, the "stay" phase of the customer journey is your biggest opportunity to win a loyal guest review. Indeed, "service" has been ranked the #1 most influential factor in a guest's decision to leave a review.

Colorado's Copper Mountain Resort is using ALICE's staff operations platform and guest engagement solution to improve staff communication and efficiency, and provide even more digital conveniences to guests. The resort, located at the base of popular ski-destination Copper Mountain, has been using ALICE since November of last year.

Today's guests want a mobile hospitality experience. Do you have an effective strategy for mobile implementation? Would you like to learn more about emerging mobile applications? On May 31st at 1pmET (10amPT) three of the hospitality industry's leading mobile solutions companies will host a webinar that will show operators how to plan and execute a mobile strategy that delivers a positive guest experience and creates greater operating efficiency. Click here to register for the "Leveraging the Power of Mobility" webinar.

Hundreds of hotels and luxury residences worldwide are partnered with ALICE to improve their staff operations and guest experience. Stop by Booth 1245 for a live product demo.

DataArt (www.dataart.com) has announced that it was selected by Runtriz to help enhance its "Front of the Line" (www.FrontoftheLine.com) feature to reward guests with a VIP level experience. It is unique as it builds on Runtriz's installed base in over 100 countries to enable hotel guests to use their mobile device to not only check-in prior to their arrival, but additionally bypass the front desk at enabled hotels and head straight to their room, entering with Runtriz's mobile key.

Global hospitality management software company Xn protel Systems today announced the Linthwaite House Hotel, part of the Leeu Collection, is replacing its existing systems with protel SPE PMS and xnPOS Point of Sale systems. The PMS implementation includes integration to PABX, GDS/Web booking/Channel Manager, CRM, revenue management and the Leeu Collection's existing procurement platform. xnPOS also provides Linthwaite House with mobile options for handheld devices that will provide a better guest experience at the dining table.

Guestline's move means that accommodation owners and operators can source additional streams of revenue from existing room stock and facilities. The company's property management, distribution and digital marketing software deliver next generation, cloud hosted software as an effective accommodation solution, which can be readily integrated into standard operating procedures.

MacArthur Place, Sonoma Hotel & Spa has selected hotel technology platform ALICE to upgrade their operations and provide convenience to guests through mobile messaging. The hotel is using ALICE's full suite of products - ALICE Guest, ALICE Concierge, and ALICE Staff - for their guests, concierge, and staff departments respectively.