Hotels and their amenities are designed to provide guests with a truly unique experience, and your hospitality marketing should do the same. With the advancement of Hotel CRM and digital technology, it is now possible to create meaningful interactions throughout the entire guest journey, starting at pre-arrival and continuing post-stay through the loyalty loop. The key to success is simple: know your guest so you can anticipate their preferences and desires. Hotels who personalize their communications to plan, guide and nurture their guests' experiences are able to turn those guests into loyal brand supporters and advocates. With value and experience at the center of their campaigns, these hotels are able to break away from discount-driven marketing.When it comes to personalizing their communications and implementing one-to-one marketing, many hoteliers are not sure where to start. At first glance the process can seem intimidating, but with the right guidance and tools, you can implement one-to-one marketing with confidence and ease.

ALICE, an operations platform that empowers hotels to deliver a better guest experience through consistently excellent service, announced today it has secured $26 million in Series B funding from Expedia, Inc. (NASDAQ: EXPE), the world's largest online travel company. The completed investment makes Expedia® a majority shareholder in ALICE and deepens the commercial cooperation between the two companies that was originally established with an equity investment in 2015. ALICE intends to use the funds further the mission of delivering the very best technology and customer service in the industry. This round brings ALICE's total funding to $39 million.

In a study co-sponsored by IDeaS, Sherri Kimes was able to connect with revenue managers from around the world, gathering insights to discover the outlook for hotel revenue manager attributes in 2020. Is your hotel ready?

Global hospitality software business Guestline announces the appointment of Andrew Metcalfe to the new role of chief technology officer and a commitment to double its UK-based development team. The senior appointment for the business, and ambitious growth plans, come as Guestline expands further to support a more diverse range of new clients, including large hotel groups, universities, a wide selection of serviced accommodation providers and a growing number of international hotels.

Otrum, the leading provider of interactive TV and digital signage software solutions to the hospitality industry, is pleased to announce the signing of Six Star as a partner, with immediate effect. Six Star joins a network of more than 40 Otrum distribution partners across Europe, the Middle East, Africa and Central Asia.

Over the last few months, Guestline has substantially boosted the number of Scottish hotels selecting its global hospitality software with over 1,000 additional bedrooms now utilising the innovative cloud based technology. Guestline's portfolio of Scotland-based clients has expanded enormously in the last two years to include a wide range of city-centre, coastal, country house, boutique and hotel group customers.

RMS Hospitality Solutions has placed as a "Master" on the FrontRunners quadrant for hotel management software. More than 130 hotel management products were evaluated for this top honor. RMS achieved Master matrix ranking based on its value score of 3.99/5.0 and its capability score of 3.35/5.0, each of which were determined by customer reviews and product performance details.

We all know that demand forecasting is the holy grail of revenue generation for hotels. As hoteliers, you need to measure room and hotel demand at various levels and for different market segments to develop profit-making strategies. It involves gathering sizeable information of the market and integrate the efforts of different departments to enhance your business performance.

Hotel Las Américas, a five star hotel located in Cartagena, Colombia, is further increasing onsite security with the installation of the Elsafe SENTINEL II in-room safes from ASSA ABLOY Hospitality in all 530 guestrooms at both Las Américas Casa de Playa and Las Américas Torre del Mar. Sitting on the shores of the Caribbean Sea, the hotel now offers guests an efficient and easily accessible in-room security option in addition to high-class amenities, leisure activities, onsite restaurants, a relaxing spa and state-of-the-art workout facility.

You're feeling rejuvenated on the tail end of a glorious island getaway, with the hotel quickly receding in your rearview mirror, when panic suddenly strikes. Shocked, you realize a pivotal personal item was left behind – your carry-on backpack – the one holding not only your half-devoured novel, but most importantly, your passport. With stress-induced clarity, you picture where it was left – in the hotel room wardrobe next to the safe. Speeding back to the hotel, you call to notify the staff of your urgent loss. When you arrive to the reception desk, not only is your bag missing, but it seems the multiple staff you ask in desperation have no idea about your dilemma. Valuable time is wasted – and your peaceful beach memories are flushed out by fear, angst, and confusion.