We believe that the major changes in the hospitality industry and the constant evolution of digital marketing have created a demand for a truly definitive guide to hotel digital marketing, so we set out to create it in collaboration with WebCanada. This guide has sourced content from an elite group of experienced hospitality marketers from different areas of the hospitality industry around the world. We can truly say that this guide has been created for marketers by marketers who have 'been there, done that.' A must read for any hotel digital marketer.

In an increasingly globalized world, organization-wide adoption of dynamic, integrative translation technology is mission-critical. The newest addition to Beekeeper's rapidly growing feature lineup, inline translation, brings next-level connectivity to diverse non-desk workforces. Available on both web and mobile versions of their award-winning digital workplace application, inline translation allows Beekeeper users to translate any post or comment into their preferred language with a simple click. The new feature supports 30 languages including Spanish, French, German, Chinese, Italian, and Arabic.

Sabre Corporation (NASDAQ: SABR), the leading technology provider to the global travel industry, today unveiled findings from its 2017 Asia Pacific Corporate Traveller study. One key finding shows that 80 percent of travel managers now believe mobility to be the biggest priority in managing corporate travel; another underscore the rise of premium economy as a new corporate favourite class; a third finds companies trying to stay on top of corporate travellers who are increasingly deviating from their travel policy.

Following the launch of its new Ireland office and introduction of a dedicated country manager, global hospitality software business Guestline today announces the expansion of its team with the appointment of Ingrid Fallon as regional sales manager.

Global hospitality management software company Xn protel Systems today announced Rotana Hotel Management Corporation is implementing xnPOS in its Centro Hotels in Saudi Arabia. The system will be hosted at Rotana's data center in Abu Dhabi to provide centralized Point of Sale operations. xnPOS will then be deployed to new hotel openings. In addition, Rotana Hotels is also using myHotel and myDining by Neorcha, a Xn protel partner.

Are your guests willing to recommend your hotel to a friend, family member or colleague? If yes, then you are probably on the right path. Net Promoter Score (NPS) is a powerful tool used by brands across industries to identify their happy clients (promoters) and the not-so-happy clients (detractors); those who would want their near and dear ones to visit your property based on their pleasant stay, and those who would not. Of course, the activity is beneficial for hotels as it brings forth the areas that need improvement and helps them better their services in future. Moreover, the more the number of promoters, the better it is for the hotel. However, one cannot run away from the fact that there would always be some detractors who would leave your property disgruntled and would not hesitate to leave a negative comment or a low rating for your hotel. The presence of these detractors can pull down the hotel's overall Net Promoter Score, and prove to be a dampener.

As a Hotel Manager/Director, have you ever felt uncertain or slightly overwhelmed by the number of partners and tools you need to manage to properly market your hotel?

ALICE, an operations platform that empowers hotels to deliver a better guest experience through consistently excellent service, announced today the acquisition of GoConcierge, a leading concierge software platform.

Over the years, the pool of data sources hotels utilize within their business strategies has grown exponentially larger. The propagation of its importance within the development of short- and long-term vision and strategic planning has also become more commonplace than in years past. Innovative breakthroughs in technology and analytics mean organizations continue to see more opportunities to leverage data in meaningful ways. However, the alternative side is the steep volumes of data can be dauntingly large and intricately complex. Some organizations liken this complex data environment to needing a bigger boat for a sea of data. But when it comes to capitalizing on industry data, size isn't what matters. Organizations that focus on using the right types of data -- with an infrastructure that can effectively leverage it -- can confidently reach ambitious profit goals.

The Digital Age is truly the era of knowing many things, but given our access to incessant tribal chatter across social platforms, the equal coexistence of facts and alternate facts along side news and fake news, one could rightly feel as though we humans may have access to more information than is necessary or even helpful. Despite such misgivings, I think we are better people because of our access to plentiful data. Nonetheless, I feel compelled to revive an analogy that was first offered to me when I was a Cub Scout: Data, particularly 'big data,' is like fire - used wisely it can light our way, allay our fears and give us warmth. Used foolishly, it can be destructive and devastating. The most useful objective, therefore, is not fire prevention but meaningful fire management - learning to discern the difference between quantity and quality, and react accordingly.