Artificial intelligence is rapidly changing how hotels engage with visitors. From my perspective, it offers powerful new avenues for personalized connection. At a recent Radisson Hotels event, RADFEST, I shared compelling insights on the pivotal role of guest data, including reputation, review, and survey information. This data, I believe, is becoming the cornerstone of effective AI-driven personalization in hotels. Understanding this is key to crafting truly resonant guest experiences and helps us maintain a competitive edge in a dynamic market.

Amadeus, in collaboration with Accor, announces an expansion of the use of Delphi®, a trusted name in the hospitality industry for managing hotel sales, meetings and events. Accor, already a user of the technology, will now implement Delphi across its premium brands, starting with Pullman, Mövenpick, and Swissôtel as the preferred technology solution. Delphi also provides a tailored solution for Accor’s luxury hotels, as well as for its large meetings and events properties, and clustered hotels.

Cendyn, a global integrated hotel technology and services company, announced today its partnership with Loyalty Juggernaut (LJI) to provide a new level of sophistication to enterprise-level hotel loyalty programs. Integrating Cendyn’s industry-leading CRM with Loyalty Juggernaut’s GRAVTY® empowers hoteliers to develop and implement a robust, rewards-focused enterprise loyalty program while transforming guest communication and engagement throughout the brand’s customer journey.

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Your next guest will arrive at your hotel without ever having chosen you. Let that sink in for a moment. While we've been obsessing over website conversion rates and mobile booking experiences, a seismic shift has been quietly building: the rise of agentic AI. It's not just another tech buzzword—it's the most profound disruption to hospitality distribution since online travel agencies emerged two decades ago.

Most travelers don’t book a hotel on their first visit to a website. Instead, they bounce between tabs, compare rates, and disappear without a trace. Failing to stay top-of-mind means you risk losing them to online travel agencies (OTAs) or competitors.

Travel is more than getting from point A to point B—it's about the entire journey. It begins with choosing a destination, continues through the factors that shape booking decisions, and evolves with every experience on the road. Travel is driven by curiosity, shaped by connection, and remembered through the moments that leave a lasting impact. It’s about the people we meet, the stories we gather, and the inspiration that fuels our future adventures.

Nestled along the stunning waterfront of Newport, Rhode Island, Newport Harbor Island Resort is renowned for its picturesque views, luxury accommodations, and exceptional events. To stay ahead of guest expectations and continue delivering top-tier service, the resort turned to Uniguest’s Hotel Hub digital signage technology, seamlessly blending modern convenience with the charm of this coastal retreat.

In the latest episode of the Shiji Insights podcast, host Florencia Cueto sat down with Guillermo González, Chief Partnerships and Business Development Officer at Hotelverse. Their discussion looked into the evolution of guest choice within hotels, moving far beyond traditional room categories. The conversation explored how empowering guests with precise room selection, a concept inspired by other travel sectors, is not just a futuristic idea but a present-day reality. This shift towards “attribute-based selling” with hotel room selection technology and hyper-personalization significantly impacts how hotels operate, engage guests, and unlock new revenue streams.

In a competitive hospitality landscape, Singapore based Millennium Hotels and Resorts, with more than 80 destinations spread across four continents, has selected Amadeus’ digital media solution to increase brand awareness and bookings at its properties.