The world of guest reviews is constantly moving. New technologies are changing how guests share feedback. They also change how hotels manage their online reputation. It is a critical part of hotel management. For hoteliers, staying ahead of these trends is not just an option. It is essential for success. A recent Shiji Buzz Webinar brought together leading industry leaders to discuss the future of guest reviews and what hoteliers need to know in 2025.

Data silos are spoken about often in the hotel industry. Different systems for different functions – all doing their respective jobs. But what’s the harm? In a world where efficiency is paramount for commercial success and guests expect seamless, hyper-personalized experiences – an effective Find, Book and Grow strategy simply cannot co-exist with data silos.

This collaboration brings together two industry leaders to redefine how hotels, hostels, and vacation rentals optimize their distribution strategies using AI-powered capabilities.

As part of its partnership with Cendyn, La Chambre du Marais launched Google Performance Max for travel goals (PMTG) campaigns through the Cendyn Digital Marketing Platform (DMP), with the strategic objective of generating high-quality conversions while maximizing return on ad spend (ROAS).

THE CHALLENGE Superbude previously faced challenges in managing metasearch campaigns across multiple platforms, including Google Hotel Ads, Tripadvisor, and Trivago. Their campaign management process was complex, time-consuming, and yielded a lower ROI than they achieve today. The key obstacles were a lack of transparency in campaign performance and the absence of a centralized, user-friendly management tool. By partnering with Cendyn, their primary objectives were to automate campaign management for greater efficiency, streamline operations, and ultimately drive higher ROI across all channels. THE SOLUTION Cendyn’s Digital Marketing Platform (DMP) provided Superbude with a comprehensive solution to streamline their metasearch advertising campaigns. By centralizing all their campaigns into a single, easy-to-use platform, Superbude eliminated the complexity and time-consuming manual processes that previously hindered performance. With advanced automation, Superbude was able to optimize campaign management across Google Hotel Ads, Tripadvisor, and Trivago, improving real-time decision-making and ensuring greater transparency in campaign results to deftly adjust strategies when needed. As a result, Superbude achieved a significant increase in return ROI, benefiting from more efficient operations and enhanced visibility into campaign performance across all metasearch channels for more marketing efficiency. We are extremely pleased with the results we've achieved using the Cendyn Digital Marketing Platform. It has streamlined our metasearch advertising, making it easier to optimize campaigns, and we've seen a 105% growth in revenue generated. Cendyn has helped us stay competitive and maximize revenue, and we look forward to continuing to grow with them. Diana AvagianiE-Commerce Manager, Superbude

Starting in June 2025, Meta (Facebook) will implement a change in reporting that may affect how advertisers view the performance of Collection Ads using Instant Experiences. This update could decrease the reported Landing Page Views (LPVs), but it’s important to note that this does not indicate a decline in actual performance. Instead, it represents a change in the definition and measurement of LPVs.

Adam Seskis, CEO of RMS, joined us at HITEC 2025 to talk about North American growth, the power of embedded payments, and how AI is transforming, not replacing, hospitality roles.

Imagine this: A guest walks into your hotel. The front desk greets them by name, already knows they prefer a room away from the elevator, and offers a complimentary drink, the same cocktail they ordered at your rooftop bar during their last stay. At breakfast the waiter suggests asks if the guest wants the usual omelet or the menu to try something new, and at checkout, they’re offered a late checkout because their flight doesn’t leave until 8 p.m.

As we head into the summer months, the latest Knowland by Cendyn data from May 2025 reveals compelling insights for hoteliers looking to capitalize on current trends in the meetings, incentives, conferences, and exhibitions (MICE) market.

IDeaS, a SAS company and the world’s leading provider of hospitality revenue management software and services, today announced a strategic partnership with Munich-based hotel revenue management consultancy berner+becker, one of the largest and most established firms of its kind in the DACH region providing outsourced revenue management for hotels.