SAN DIEGO, CA - Cloudbeds, the innovative leader in hospitality management technology, today announced the launch of Cloudbeds Labs, a dedicated innovation hub, created to accelerate the industry’s transition to AI-driven operations. The new division debuts with two breakthrough solutions powered by Cloudbeds Intelligence – Signals and Engage – that mark the company’s bold step toward building the hospitality sector’s unified AI layer. Cloudbeds Labs' initial products tackle two of the most significant challenges facing hoteliers today: Signals, the industry’s first causal AI platform for revenue and marketing optimization, uses causal machine learning to identify true cause-and-effect relationships that drive booking decisions, enabling accurate scenario planning and actionable insights rather than just spotting patterns like conventional RMS and forecasting tools. With Signals, hoteliers can: Engage, an AI voice concierge, revolutionizes how hotels manage phone interactions by turning every call into a revenue opportunity. Engage delivers human-like, multilingual conversations that are always on-brand, consistent, and available 24/7. By training on real-time PMS data, Engage can take action—not just provide answers—creating a seamless guest experience while dramatically reducing front-desk workload. Engage can: Operating with the agility of a startup and the backing of Cloudbeds’ global footprint, the labs model enables: With Cloudbeds Labs, the company is setting a new benchmark for innovation in hospitality tech, one that could redefine how the entire industry operates in the age of AI. For more information about Signals, visit signals.cloudbeds.com. For more information about Engage, visit engage.cloudbeds.com. Cloudbeds is hospitality's only intelligent growth engine — a unified platform trusted by the world's most ambitious hoteliers across 150 countries. Built to challenge the limits of outdated tech stacks, Cloudbeds connects operations, revenue, distribution, and guest experience in one powerful, intuitive system. The platform is enhanced with Signals, a hospitality AI model giving hoteliers the power to anticipate demand, run smarter operations, and craft more personal, profitable guest journeys at scale. Founded in 2012, Cloudbeds has earned top honors from Hotel Tech Report (Top PMS, Hotel Management System, and Channel Manager, 2021–2025), the World Travel Awards (World's Best Hotel PMS Solutions Provider, 2022), and Deloitte's Technology Fast 500 (2024). For more information, visit www.cloudbeds.com. This is not an incremental innovation moment. It’s a full-scale industry shift. With Cloudbeds Labs, we recognize that behind every data point is a human experience. Our AI solutions transform this human-centered data into tools that not only address critical pain points like high OTA commissions and labor costs, but also free hospitality staff to focus on what technology cannot replicate– genuine human connections with guests. Adam Harris, CEO and Co-founder of Cloudbeds
Breaking New Ground in Revenue Optimization and AI-Driven Guest Service
These innovations directly address two important challenges—missed revenue opportunities and efficiency in operations. Signals helps properties drive more direct bookings at higher rates, while Engage turns every guest call into an opportunity to book, upsell, or serve—without additional headcount. These are the first of many intelligent systems we’re launching to help hoteliers scale smarter and operate more profitably. Richard Castle, COO and Co-founder of Cloudbeds
Cloudbeds Labs: Built for Speed and Scale
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