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HSMAI Honors Cendyn with Five Adrian Awards

This year’s theme, Wish You Were Here, highlighted the stories of memorable and successful travel marketing and public relations campaigns, ads, earned media programs, and experiential and digital experiences. Submissions represented campaigns that inspired the notion that travel is about more than just the destination, cultivating a passion for the journey and memories collected along the way.

Cendyn received two silver and three bronze Adrian Awards for winning entries in the following categories. Click the links to learn more about our award-winning entries.

Silver Awards

• Digital Search Marketing Strategy with HHM Hotels // Independent Collection Holiday Cyber Sale. Cendyn helped HHM Hotels reach +100% revenue thanks to a multi-level Holiday Cyber Sale campaign. Cendyn sought to develop a Cyber Monday campaign creative strategy for Independent Collection Hotels around “biggest sale of the year” messaging, destination imagery, and simple yet effective holiday themes to appeal to key demographics. The results were stunning, including 84.5% increase in room nights, 100% growth in total revenue generated, 33% increase in click-through rate via SEM efforts, and more.
• Social Media Campaign with Virgin Hotels New York City Strategic Launch. Virgin Hotels NYC yielded $1M in revenue with this successful marketing campaign. Throughout 2023, the primary goal was to elevate awareness and interest in the property as part of the well-known Virgin Hotels brand. Heading into 2024, the goal shifted slightly to aggressively driving bookings via implementing a full-funnel strategy while maintaining a return on ad spend of at least 10:1. The outcome of the campaign saw Virgin NYC realizing significant year-over-year growth in performance, with an increase of over 100% in both bookings and revenue during the targeted period. The campaign generated 7.9M impressions, 1,000 bookings and $1M in revenue, with a 14:1 return on ad spend.

Bronze Awards

• Digital Search Marketing Strategy with Sunseeker Resort Charlotte Harbor, resulted in an increase in booking rate by 82%. The resort opened on December 15, 2023 and is Florida’s newest luxury resort. With 785 guestrooms, a deep range of dining options, and an ideal Gulf Coast location just a short drive from Punta Gorda, Fort Myers, Tampa, St. Petersburg-Clearwater, and Sarasota, all Sunseeker needed to succeed was a significant boost in awareness. Cendyn’s tailored strategy increased property visibility and elevated brand awareness, resulting in exceptional demand generation and surpassing expectations with a significantly higher rate of conversions. This success sparked excitement before the resort’s opening and continued throughout its operations, driving sustained interest and engagement from potential guests. Results included a 61% growth in clicks, a 69% increase in its click-through rate, and an 81% growth in booking rates.
• Social media and social networking with Fontainebleau Miami Beach yielded $46k in revenue through a Snapchat campaign. A strategic objective for 2024 was to reaffirm brand position, and one tactic was exploring new channels, including Snapchat, Pinterest, and TikTok, to reach different audiences and promote different lines of business. An upper funnel campaign was launched in April 2024 on all three channels, using creatives with strategic copy and imagery to target a prospecting audience. A lower funnel campaign was launched in June 2024 on all three, using creatives with strategic copy and imagery to appeal to a retargeting audience. The Snapchat campaign results astonishingly generated $46k in revenue with a spend of $14,435.
• Watergate Hotel website redesign saw +132% ADR. Working with the hotel’s primary goals of increasing organic traffic, organic impressions, and organic click-through rate, the Cendyn Web and SEO services group via a website redesign. The project aimed to enhance The Watergate Hotel’s user experience, with the primary goal of increasing organic traffic and click through rate. By incorporating targeted SEO strategies, the team sought to optimize the site’s visibility on search engines, attract more visitors, and encourage higher engagement. This involved designing a new visual approach to event-specific landing pages, theme-specific landing pages, and site navigation, and pushing relevant content to a diverse set of persona profiles. Through these efforts, the hotel’s online presence was elevated and drove more direct bookings.

The Adrian Awards, now in their 68th year, are the largest and most prestigious competition in global travel marketing. The 2024 Adrian Awards were presented in advertising, digital, PR/communications, and integrated campaign categories. These include awards for digital creators, reputation management, affiliate marketing, and broadcast integration.

Cendyn is a global hospitality cloud-based technology company that enables hotels to drive revenue, maximize profitability, and create deeper connections with guests through its integrated solutions. Serving hoteliers for nearly 30 years, Cendyn drives commercial success for hotels through its Find, Book, Grow promise: find the right guests, drive them to book direct, and grow loyalty and revenue across the spectrum of digital guest interactions.

Cendyn has over 35,000 customers worldwide in more than 150 countries generating more than $20 billion in annual hotel revenue. The company supports its growing customer base from locations across the globe, including the United States, France, the United Kingdom, Singapore, Bangkok, and India. To find out more, visit cendyn.com

HSMAI Honors Cendyn with Five Adrian Awards Wednesday 19 February 2025

Organization
Cendyn™
https://www.cendyn.com/
301 Yamato Rd, Ste 3194
USA - Boca Raton, FL 33431
Phone: 1-561-515-6276
Email: info@cendyn.com

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