The hospitality industry thrives on evolution, and Shiji is embracing that change with a modular, service-oriented approach to hotel technology. At ITB, Kevin King, CEO of Shiji International, shared how the company has shifted away from enterprise-heavy, all-in-one models to offer flexible solutions that let hotels choose the tools they need—without unnecessary complexity.
As part of this transformation, Shiji's rebranding strategy introduces clearer, more specialized product lines, such as Daylight (PMS) and Meridian (experiences and activity management)—ensuring seamless reservations, operations, and guest experience management without locking hotels into a rigid ecosystem. King also highlights a key challenge for new hospitality tech entrants: many fail because they don't fully understand the 24/7 demands of hotel operations. Having worked on the front lines himself, he stresses that true hospitality technology must serve real-world needs—not just exist as a software solution. With a commitment to innovation and disruption, Shiji is not just reshaping its own future—it's redefining hospitality technology itself. As King puts it, “We will never stop changing, because the demands of the industry never stop.”Key Takeaways
Shiji's modular, flexible, and hospitality-first approach signals a new era in hotel technology—one where hoteliers control their digital ecosystem, not the other way around.
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3-5 March 2026
 Messe Berlin Bezirk Charlottenburg-Wilmersdorf Berlin, 14055 Germany |
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