AI dominates hospitality discussions, but Oracle Hospitality's Tanya Pratt is cutting through the noise, focusing on AI's real business impact—enhancing efficiency, reducing friction, and empowering frontline staff. At ITB, Pratt shared Oracle's practical AI applications, including content automation, real-time support via conversational AI, and machine learning-driven revenue optimization.
One standout initiative is Oracle's GenAI-powered content creator, which instantly generates hotel descriptions and offers, reducing a 30-minute task to just 30 seconds. Beyond AI, Pratt highlights tech unification as hospitality's next major shift. With departments still working in silos, inefficiencies and conflicting data create operational blind spots. Oracle envisions a fully integrated, data-driven future, where sales, revenue, and operations align under a shared source of truth—eliminating tech silos and fostering true industry-wide collaboration.Key Takeaways
Oracle Hospitality's vision isn't just about selling technology—it's about delivering real value by making hotel operations more seamless, data-driven, and guest-focused.
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3-5 March 2026
 Messe Berlin Bezirk Charlottenburg-Wilmersdorf Berlin, 14055 Germany |
Organization
Oracle Hospitality
https://www.oracle.com/industries/hospitality/index.html
7031 Columbia Gateway Drive
USA
- Columbia, MD 21046-2289
Tollfree: (866) 287-4736
Email: oraclehosp_ww@oracle.com
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