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Google Search Ads is now connected to Travel Feeds
by Quentin Lederer - VP, eCommerce
11 February 2025


Google Search Ads is now connected to Travel Feeds
Google Search Ads is now connected to Travel Feeds

Hoteliers who have taken advantage of Google’s hospitality marketing tools are already familiar with all the ways the search giant can connect guests with accommodations. But Google Hotel Center Feeds offer a new way to reach potential visitors.

What is the Google Search Ads and Travel Feeds integration?

If you’re a customer doing SEM campaigns with us, your Travel Feeds (rates and availability) is now connected to your Google Search Ads account. Thanks to this integration, Google automatically uses data from Google Hotel Ads Center to enhance your ads on the Search Network, making them more attractive and effective.

This integration simplifies the ad process by using real-time pricing data, ensuring that your ads are always showing the most relevant and up-to-date information, making them more effective at capturing potential guests’ attention.

Google Search Ads is now connected to Travel Feeds
Google Search Ads is now connected to Travel Feeds

What are the benefits?

If you’re looking to increase visibility and improve the effectiveness of your search advertising campaigns, this Travel Feeds integration provides an ideal opportunity. By automatically integrating up-to-date pricing and availability into your ads, this feature ensures that your ads stand out to potential guests when they are actively searching for a place to stay:

What is the availability?

Conclusion

This new feature represents an ideal opportunity to maximize the visibility and effectiveness of your search advertising campaigns. Take advantage of this new feature and unlock the potential for more dynamic, effective search ads that connect your hotel with the right guests at the right time.

Cendyn is a global hospitality cloud-based technology company that enables hotels to drive revenue, maximize profitability, and create deeper connections with guests through its integrated solutions. Serving hoteliers for nearly 30 years, Cendyn drives commercial success for hotels through its Find, Book, Grow promise: find the right guests, drive them to book direct, and grow loyalty and revenue across the spectrum of digital guest interactions.

Cendyn has over 35,000 customers worldwide in more than 150 countries generating more than $20 billion in annual hotel revenue. The company supports its growing customer base from locations across the globe, including the United States, France, the United Kingdom, Singapore, Bangkok, and India. To find out more, visit cendyn.com

Organization
Cendyn™
https://www.cendyn.com/
301 Yamato Rd, Ste 3194
USA - Boca Raton, FL 33431
Phone: 1-561-515-6276
Email: info@cendyn.com

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