London, 21 January 2025 – Safestay PLC, one of Europe’s largest hostel groups, is pleased to announce its partnership with Cloudbeds, the industry’s premier hospitality management platform. As part of the multi-year partnership starting in January 2025, Safestay will move its 20-strong Europe-wide hostel portfolio onto the Cloudbeds Enterprise Platform, building its technology stack on Cloudbeds’ award-winning PMS. The move is part of Safestay’s ‘Platform for Growth’ strategy through which it is investing for future success. The Cloudbeds Enterprise Platform provides a centralised multi-property PMS for managing all Safestay’s owned, leased, managed, and franchised properties. Cloudbeds’ innovative unified technology will provide the company with a single comprehensive view of customer data across all properties and booking platforms, enabling Safestay to provide a superior modern guest experience, enhance its commercial and marketing strategy, and streamline operational costs across its growing portfolio. The move to Cloudbeds will: The launch of Safestay’s partnership with Cloudbeds is the latest step in the company’s investment in guest experience and operational excellence as it looks to expand across Europe. It follows other operational and digital investments, including the integration of a new customer management tool and the implementation of mobile check-in and mobile keys. Larry Lipman, Executive Chairman at Safestay, commented: “We’re excited to be working with Cloudbeds to implement this important platform into our business, which will not only drive financial and operational efficiencies but also ensure that we are continuing to deliver the very best-in-class experience for our guests. As Safestay continues to expand across key destination cities across Europe, this initiative, in line with our broader ‘Platform for Growth’ strategy, positions Safestay well for future success.” “We’re looking forward to supporting Safestay’s strategic vision as they position themselves for significant growth,” said Adam Harris, CEO of Cloudbeds. “The Cloudbeds Enterprise Platform is purpose-built to support dynamic, multi-property hospitality groups like Safestay, providing them with powerful technology combined with world-class 24/7 support, from implementation and training through day-to-day operations. Our partnership represents a pivotal moment in hostel technology, where innovation meets scalable growth.” About Safestay Safestay’s portfolio of 19 premium hostels and one hotel offers guests both private and shared rooms in destination cities across the UK, Spain, Belgium, Czech Republic, Germany, Greece, Italy, Poland, Portugal, and Slovakia. The Group currently offers 3,580 beds across its locations and sold 848,633 bed nights in 2023, a 17% increase against the prior year. Safestay’s mission at each of its locations is to provide a safe, inclusive, and enjoyable space that caters to the needs of different travellers. Its properties offer first-class locations and thoughtful designs that cater to the different needs of travellers, from digital nomads to backpackers and from families to group travellers. The company’s strong growth momentum continues and during 2024 has announced the acquisition of a freehold hotel property in Brighton and a hotel in central Cordoba, Spain, with the intention of converting these into a 220-bed hostel and 100-bed hostel respectively, as well as the signing of its first management contract for a 120-bed hostel on Spain’s Costa Blanca. https://www.safestay.com/ *Source – Markets and Research, August 2022 Safestay’s pan-European locations include: Cloudbeds is hospitality's only intelligent growth engine — a unified platform trusted by the world's most ambitious hoteliers across 150 countries. Built to challenge the limits of outdated tech stacks, Cloudbeds connects operations, revenue, distribution, and guest experience in one powerful, intuitive system. The platform is enhanced with Signals, a hospitality AI model giving hoteliers the power to anticipate demand, run smarter operations, and craft more personal, profitable guest journeys at scale. Founded in 2012, Cloudbeds has earned top honors from Hotel Tech Report (Top PMS, Hotel Management System, and Channel Manager, 2021–2025), the World Travel Awards (World's Best Hotel PMS Solutions Provider, 2022), and Deloitte's Technology Fast 500 (2024). For more information, visit www.cloudbeds.com.
Safestay PLC is one of Europe’s largest hostel groups, operating in the fragmented and fast-growing global hostel market that is expected to be worth $8.9bn annually by 2027*.
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